TRENDS & DESIGN

Yakult Korea’s first aseptic beverage - launched in Ecolean

Trends & design

Yakult Korea’s first aseptic beverage - launched in Ecolean


Yakult launches its first aseptic food and beverage products on the Korean market, in Ecolean Air Aseptic lightweight packages. The first two launches match health-oriented products with convenient and unique packaging, elevating the Korean consumers’ experiences.  ( Read more... )


CATEGORY: Innovations BRAND: Ecolean
´Perfectionist´: creativity is always etched in memory

Trends & design

´Perfectionist´: creativity is always etched in memory


Perfectionist is one of the great wines from Davide, a Galician winery of the DO. Rías Baixas, captained by David Acha and his winemaker Pablo Estévez, the best in Spain in 2019. ( Read more... )


CATEGORY: Packaging design BRAND: Roberto Núñez
Packaging in an e-commerce world

Trends & design

Packaging in an e-commerce world


“Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.” ( Read more... )


CATEGORY: strategies BRAND: drupa
Why the packaging sector will be attractive for M&A in 2020

Trends & design

Why the packaging sector will be attractive for M&A in 2020


Between 2014 and 2019 there have been 52 acquisitions of Spanish packaging companies, a clear sign that the sector is going through a consolidation process in a trend that will continue in the following months. ( Read more... )


CATEGORY: strategies BRAND: Livingstone
E-commerce and Amazon FFP

Trends & design

E-commerce and Amazon FFP


E-commerce has gone from being a future trend to a reality that keeps growing. In Spain, e-commerce turnover has had an inter-annual growth of 28.6% in the second quarter of 2019, reaching 11,999 million euros, according to the latest data from the National Commission for Markets and Competition (CNMC), which represents a revolution in the world of packaging, which seeks to adapt to the new demands of this distribution channel. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Packaging for all the senses

Trends & design

Packaging for all the senses


Marketing experts have long made use of insights from psychologists to draw conclusions about consumer purchasing habits. As the first point of contact between customer and product, packaging has a crucial part to play. ( Read more... )


CATEGORY: strategies
“Our duty as a company is to continue to stress sustainable behavior”

Trends & design

“Our duty as a company is to continue to stress sustainable behavior”


Interview with Antonio Machín, Head of Packaging of Laundry & Home Care of Henkel Ibérica ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Henkel
When the consumer experience starts in packaging

Trends & design

When the consumer experience starts in packaging


It is no secret that in an oversaturated environment of rich stimuli such as that of today, it is becoming increasingly difficult to capture the attention of the potential customer. This is why the work of Enpedra Estudio consistently seeks alternatives that can reconcile the demanding exigencies of the market with the uniqueness of each product and the specific traits of each industry player. ( Read more... )


CATEGORY: Packaging design BRAND: Enpedra Wine Design Studio
Five keys to graphic packaging design

Trends & design

Five keys to graphic packaging design


I'm always suspicious of articles discussing magical numbered lists. One can see they are marketing ploys that seek to hook by forcing the list to have some odd or mystical numbers. ( Read more... )


CATEGORY: Packaging design BRAND: Tridimage
New Infopack Issue available

Trends & design

New Infopack Issue available


You can check our latest online number. Do not miss it! ( Read more... )


CATEGORY: strategies BRAND: Infopack Magazine