TRENDS & DESIGN

Designed to fight cold

Trends & design

Designed to fight cold


The La Bendita Agencia firm designs packs for Dietisa's latest launch of cold remedy products, Resgri Day and Resgri Night. ( Read more... )


CATEGORY: Packaging design BRAND: La Bendita Agencia
Cosmetic packaging: The eco-friendly trend prevails

Trends & design

Cosmetic packaging: The eco-friendly trend prevails


The cosmetics market has been in continuous change and growth since the end of the 19th century and the beginning of the 20th century, as can be seen from the wide range of products available to consumers. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Omnichannel marketing is not optional for retailers

Trends & design

Omnichannel marketing is not optional for retailers


Until a few years ago, whenever consumers wanted to buy a product, they went directly to the nearest store, and with the support of a clerk, they examined the different options and purchased the one that was most convincing in situ. ( Read more... )


CATEGORY: strategies
A Premium Extra Virgin Olive Oil for ´la Roja´

Trends & design

A Premium Extra Virgin Olive Oil for ´la Roja´


Recently, during a ceremony held in the VIP area of the Santiago Bernabéu's box of honor, the new official packaging for "la Roja", Spain's National Football Team, "Oleum Hispania & Club Gourmet de la Roja", coinciding with the start of the international qualifying match for the 2020 Eurocup that squared off the men's teams from Spain and Sweden, where it was received with an enthusiastic welcome by the public in attendance. During the proceedings, Oleum Hispania & Club Gourmet de la Roja oils were presented as a gift to the delegation from Sweden. ( Read more... )


CATEGORY: Packaging design
´Wineries are aware that the design of their product is their best advertisement´

Trends & design

´Wineries are aware that the design of their product is their best advertisement´


Interview with Marta Lojo and Kike López, founders of Estudio Marta Lojo ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Estudio Marta Lojo
MENSHEN and Dow bring sustainable design to spouted pouches

Trends & design

MENSHEN and Dow bring sustainable design to spouted pouches


Innovative sealing technology to enable the manufacture of mono-material spouted pouches that are designed for recyclability and help advance plastic circularity goals. ( Read more... )


CATEGORY: Packaging design BRAND: MENSHEN
Are we going to leave our customers without their teddy bear?

Trends & design

Are we going to leave our customers without their teddy bear?


Monday morning, at any company in our country. The marketing department meets and someone says: "What can we do to make the client feel more attracted to our product? Haven't we already done that? Didn't we go over this last week?..." ( Read more... )


CATEGORY: strategies BRAND: Idei Consultores
The YouWood collection rides the eco wave

Trends & design

The YouWood collection rides the eco wave


The genie is out of the bottle. A new consciousness is changing the way consumers look at packaging. In the quest for sustainable formats, there is a return to natural materials. Like wood. ( Read more... )


CATEGORY: Packaging design BRAND: Quadpack group
The new retail: customise and multiply the value of your products

Trends & design

The new retail: customise and multiply the value of your products


How did a brand that started making music devices come to offer customisation solutions in a store environment? We spoke with Marc Codesal, Business Development Manager of the UV digital printing division of Roland DG Iberia S.L., about the experience of the Japanese brand in the retail environment and how customisation can increase the perception and value that the final customer has of a product. ( Read more... )


CATEGORY: strategies BRAND: Graphispag
Rainman, a wise man who always looks up at the sky

Trends & design

Rainman, a wise man who always looks up at the sky


"Rainman" is the name given to a wise person in Galician culture, great connoisseurs of the Earth and of weather phenomena, rovers of our mountains and landscapes. ( Read more... )


CATEGORY: Packaging design BRAND: Enpedra Wine Design Studio