TRENDS & DESIGN

The ´figital´ experience: the physical and digital worlds, fused into one

Trends & design

The ´figital´ experience: the physical and digital worlds, fused into one


In the midst of this digital era, it is not strange to acquire all kinds of products over the internet. However, a portion of users misses personal interaction, so, even if they examine the products online, they wish to close the purchase in their habitual retail outlet. ( Read more... )


CATEGORY: strategies
Designs to transmit effectiveness, technology and dynamic energy

Trends & design

Designs to transmit effectiveness, technology and dynamic energy


La Bendita Agencia designs the packs for Isostar Technique, a new specialized range for the pharma channel. ( Read more... )


CATEGORY: Packaging design BRAND: La Bendita Agencia
“Pere de Novas”, a tribute to a pioneering wine maker

Trends & design

“Pere de Novas”, a tribute to a pioneering wine maker


In Bulldog Studio, we have been working in the wine sector since a few years ago, and we started well, thanks to outstanding projects for wineries such as Murviedro, Vallformosa, Schenk and many other small wine makers. Among the latter, one of our most recent designs stands out above the others: Maset Plana. ( Read more... )


CATEGORY: Packaging design BRAND: Bulldog Studio
TotalSafePack connects your mouse-click to your doorbell

Trends & design

TotalSafePack connects your mouse-click to your doorbell


When wine producers and distributors saw an opportunity in e-commerce to increase their business, they decided to integrate their activities into a digital environment, which meant creating a web site, creating a short, effective payment gateway, and informing the target group of the benefits of buying their products online. ( Read more... )


CATEGORY: Innovations BRAND: TotalSafePack
Moo Collection: a winning design-to-delivery concept

Trends & design

Moo Collection: a winning design-to-delivery concept


The right accessories can make or break an outfit. It is the same with beauty and skincare products. Whether as a gift with purchase (GWP) or as part of a gift set, the inclusion of a little something extra seduces consumers. ( Read more... )


CATEGORY: Packaging design BRAND: Quadpack group
How to connect with the new generations of consumers

Trends & design

How to connect with the new generations of consumers


(Or how to make packaging attractive for generations X, Y and Z) ( Read more... )


CATEGORY: strategies BRAND: Aktiva Disseny
Fresh, daring labels for enological treasures

Trends & design

Fresh, daring labels for enological treasures


Specialized in corporate identity, editorial design and packaging, the Dorian studio, located in Barcelona, develops each project meticulously, based on a solid custom-designed concept and paying special attention to the finest details. ( Read more... )


CATEGORY: Packaging design BRAND: Dorian
The importance of the retail marketing strategy in sales

Trends & design

The importance of the retail marketing strategy in sales


A sale does not only consist in the purchase of a product. It is something more. Behind this act, there is a strategy that involves many factors, from a propitious physical space to brand faithfulness and recognition. While it may be true that the client can only see a part of the action, the reality is that behind all this there is a process called retail marketing. ( Read more... )


CATEGORY: strategies
Which closure is the most adequate to our product?

Trends & design

Which closure is the most adequate to our product?


Closure systems are the final component of the packing process, and there is no doubt caps and lids represent one of the most important parts to ensure product’s integrity. In other words, a key component in order to achieve reaching the final consumer keeping products’ original quality conditions. ( Read more... )


CATEGORY: strategies BRAND: ITENE