TRENDS & DESIGN

Let´s Twist It Up!

Trends & design

Let´s Twist It Up!


New gesture and innovative formula protection are Quadpack’s Twist Up tube game changers ( Read more... )


CATEGORY: Packaging design BRAND: Quadpack group
Rianxeira´s award-winning transformation

Trends & design

Rianxeira´s award-winning transformation


Delamata Design recently received a 2019 Silver Pentaward for a major rebranding. The challenge for the agency was to achieve brand renewal without losing core brand identity. The appearance of the Italian actress Sophia Loren, in "La donna del fiume", was a starting point and a challenge for the designers. ( Read more... )


CATEGORY: Packaging design BRAND: Delamata Design
Restyling of the Xino-Xano range of Oriol Rossell wines

Trends & design

Restyling of the Xino-Xano range of Oriol Rossell wines


The Pagà Disseny studio (“disseny” means “design” in Catalan) is located in Vilafranca del Penedes (Barcelona), in the heart of one of the best known and appreciated wine regions. So, it was inevitable that the studio, created three decades ago by Pere Pagà, a self-confessed wine enthusiast, became specialized in branding and packaging for Spanish and international wine producers. ( Read more... )


CATEGORY: Packaging design BRAND: Pagà Disseny
´Our remarkable and easy-to-spot labels perfectly reflect the wine they adorn´

Trends & design

´Our remarkable and easy-to-spot labels perfectly reflect the wine they adorn´


Interview with Elena Larrea, Marketing Director of Grupo Faustino ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Grupo Faustino
Trends in cosmetic packaging, by Mixer & Pack

Trends & design

Trends in cosmetic packaging, by Mixer & Pack


Mixer & Pack understands that the design and development of packaging in perfumery and cosmetics plays a vital role when it comes to effective communication between the brand and its end consumer. ( Read more... )


CATEGORY: strategies BRAND: Mixer & Pack
Trade marketing support for retail strategy

Trends & design

Trade marketing support for retail strategy


Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )


CATEGORY: strategies
A premium olive oil surges from the power of the four elements

Trends & design

A premium olive oil surges from the power of the four elements


The creative concept behind the “4E” Premium olive oil packaging design developed by the Al Margen Branding & Packaging studio is based on associating the four extra-gourmet virgin olive oils from the Oleum Hispania brand (Molino Virgen de Fatima) with the four classic elements of nature: water, earth, fire and air. ( Read more... )


CATEGORY: Packaging design BRAND: Al Margen Comunicación
´Who would ever expect to find a ham in there?´

Trends & design

´Who would ever expect to find a ham in there?´


Interview with the Morillas Brand Design team, winner of two Pentawards in 2019 ( Read more... )


CATEGORY: Packaging design BRAND: Morillas Branding Agency
A new edition of the Infopack Magazine is available

Trends & design

A new edition of the Infopack Magazine is available


You can check our latest online number. Do not miss it! ( Read more... )


CATEGORY: strategies BRAND: Infopack Magazine