TRENDS & DESIGN

“In perfumes, the packaging is as important as the contents itself”

Trends & design

“In perfumes, the packaging is as important as the contents itself”


Interview with Irene Gispert, CEO of Ainea Perfums ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Ainea Perfums
“Our designs are aimed at the long-term endurance of the brand identity”

Trends & design

“Our designs are aimed at the long-term endurance of the brand identity”


Interview with Cesar Leon, creative director of the Solar de Samaniego Group. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Grupo Solar de Samaniego
Amazon´s influence on the e-commerce market

Trends & design

Amazon´s influence on the e-commerce market


Today, Internet shopping is growing year by year. This is hardly new to anyone. But, according to eMarketer, in February 2018, not only is the percentage of sales through the e-commerce channel higher than the total global trade each year (about 10.2% of the total in 2017), but in the coming years the rate of growth in this channel will increase at a faster rate than the usual physical trade. ( Read more... )


CATEGORY: strategies BRAND: ITENE
A subtle and elegant design for an outstanding wine

Trends & design

A subtle and elegant design for an outstanding wine


The Madrid design studio Tea for Two designs the labels for El Oasis Behind this suggestive name there is a complex, elegant Albariño wine aimed almost exclusively at Anglo-Saxon markets. ( Read more... )


CATEGORY: Packaging design BRAND: Tea for two
A touch of packaging magic for Charlotte Tilbury

Trends & design

A touch of packaging magic for Charlotte Tilbury


Forget about dark circles and imperfections. Charlotte Tilbury's Magic Away Liquid Concealer offers full coverage for great-looking skin, every day. ( Read more... )


CATEGORY: Packaging design BRAND: Quadpack group
Avanza Packaging: design and innovation for each project

Trends & design

Avanza Packaging: design and innovation for each project


In our studio when receiving the proposal for a new project, inside emerges a mixture of excitement, motivation and a challenge that makes us give our very best. ( Read more... )


CATEGORY: Packaging design BRAND: Avanza Packaging
The challenge of creating iconic and eternal perfumes

Trends & design

The challenge of creating iconic and eternal perfumes


Acqua di Parma entrusted Sotano Studio with the project to create a new format, smaller and easier to carry, both in handbags and in travel bags, for the Blu Mediterraneo fragrances “La Collezione”. ( Read more... )


CATEGORY: Packaging design BRAND: Sotano Studio
“Brands must be transparent and trustworthy”

Trends & design

“Brands must be transparent and trustworthy”


Interview with David Baldoví, Brandsummit Manager           ( Read more... )


CATEGORY: Packaging design BRAND: Brandsummit
“For Coca-Cola, the packaging has been key in creating the identity of the brand”

Trends & design

“For Coca-Cola, the packaging has been key in creating the identity of the brand”


Interview with José Carlos Cruz, Customer & Commercial Director of Coca-Cola Iberia. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Coca-Cola