TRENDS & DESIGN

“For Coca-Cola, the packaging has been key in creating the identity of the brand”

Trends & design

“For Coca-Cola, the packaging has been key in creating the identity of the brand”


Interview with José Carlos Cruz, Customer & Commercial Director of Coca-Cola Iberia. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Coca-Cola
Wine and poetry: a tribute to the land of Castile

Trends & design

Wine and poetry: a tribute to the land of Castile


The wine brand “Caminante” is a personal project that emerged from the studio “Apartamento para tres” (An apartment for three) for two main reasons: our liking for one of the best products produced in our home region, and the determination to change its “old fashioned” image, drawing it closer to the present and to young people, who are increasingly wine drinkers. ( Read more... )


CATEGORY: Packaging design BRAND: Apartamento para Tres
Premiumisation: increased packaging appeal to stand out on the shelf

Trends & design

Premiumisation: increased packaging appeal to stand out on the shelf


Sidel BoostPRIME opens the door to premiumisation and revenue generation for hot-filled beverages in PET. ( Read more... )


CATEGORY: Retail and visibility in the linear BRAND: Sidel
San Miguel Manila, a new experience in beers, including the pack

Trends & design

San Miguel Manila, a new experience in beers, including the pack


Spending 128 years roaming the world in search of the best recipes and ingredients to offer a perfect beer experience is worthy of praise. And if it comes in the form of a bottle, malt and hops, better still. That is why Mahou San Miguel has launched Manila, one of its most special beers, which includes a glance at their history and at the explorer tradition of the brand, founded in the Philippines in 1890. ( Read more... )


CATEGORY: Packaging design
A candid “Prodigy”

Trends & design

A candid “Prodigy”


Last July saw the market launch of Prodigy (“Prodigio”, in Spanish), a Premium AOVE (Extra Virgin Olive Oil). The strategy, the naming, the designs of the brand and the packaging and the website development were entrusted to the agency BFP, Brands For Planet. ( Read more... )


CATEGORY: Packaging design BRAND: BFP Brands For Planet
Cosmetics: the packaging of the future

Trends & design

Cosmetics: the packaging of the future


In the cosmetics sector, the aesthetics of the product is decisive for the consumer to carry out the purchase action. The ideal packaging must be eye-catching. For this to take place, it must transmit the image of the brand, attract customers and act as a differentiation tool. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Smell, touch, feel... Experience ´The Elemental Collection´

Trends & design

Smell, touch, feel... Experience ´The Elemental Collection´


Buying a fragrance is a personal thing; one you experience on multiple levels. The packaging plays a vital part of that experience. Beyond the aesthetic, it can touch all the senses, just like the fragrance inside. With a view to providing an enhanced sensory experience, Quadpack’s Fragrance Division presents The Elemental Collection. ( Read more... )


CATEGORY: Innovations BRAND: Quadpack group
´Small wine producers take more risks in their designs than larger producers”

Trends & design

´Small wine producers take more risks in their designs than larger producers”


Interview with Pere Pagà, managing Director of Pagà Disseny. ( Read more... )


CATEGORY: strategies BRAND: Pagà Disseny
“Now we must print experiences that provide differential value”

Trends & design

“Now we must print experiences that provide differential value”


 Interview with Miquel Olivé, managing director of HP Indigo and PWP Iberia ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: HP