TRENDS & DESIGN

The EVOO Decision: The Case of Quaryat Dillar

Trends & design

The EVOO Decision: The Case of Quaryat Dillar


When any given consumer, who could be any one of us, faces a store shelf in a supermarket, they receive a barrage of visual stimuli, colors and forms without apparent limit, with messages overflowing with creativity, creating an experience that can sometimes seem kaleidoscopic. This can also happen in specialized retailers. ( Read more... )


CATEGORY: strategies BRAND: Squembri
“Packaging plays a vital role in identifying and bringing to market new, more sustainable solutions”

Trends & design

“Packaging plays a vital role in identifying and bringing to market new, more sustainable solutions”


Interview with José Navarro and Michael Stephan, designers and partners at PackCo Brand & Packaging. ( Read more... )


CATEGORY: strategies BRAND: PackCo · Brand & Packaging
Packaging: the four keys to proper quality control

Trends & design

Packaging: the four keys to proper quality control


In the cosmetics and pharmaceutical industry, when we release a batch for sale on the market, we must ensure that it meets all our requirements. At that point we can say that the product is in compliance. But how can we be sure that it does indeed comply? ( Read more... )


CATEGORY: strategies BRAND: Lipotec
Designed to fight cold

Trends & design

Designed to fight cold


The La Bendita Agencia firm designs packs for Dietisa's latest launch of cold remedy products, Resgri Day and Resgri Night. ( Read more... )


CATEGORY: Packaging design BRAND: La Bendita Agencia
Cosmetic packaging: The eco-friendly trend prevails

Trends & design

Cosmetic packaging: The eco-friendly trend prevails


The cosmetics market has been in continuous change and growth since the end of the 19th century and the beginning of the 20th century, as can be seen from the wide range of products available to consumers. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Omnichannel marketing is not optional for retailers

Trends & design

Omnichannel marketing is not optional for retailers


Until a few years ago, whenever consumers wanted to buy a product, they went directly to the nearest store, and with the support of a clerk, they examined the different options and purchased the one that was most convincing in situ. ( Read more... )


CATEGORY: strategies
A Premium Extra Virgin Olive Oil for ´la Roja´

Trends & design

A Premium Extra Virgin Olive Oil for ´la Roja´


Recently, during a ceremony held in the VIP area of the Santiago Bernabéu's box of honor, the new official packaging for "la Roja", Spain's National Football Team, "Oleum Hispania & Club Gourmet de la Roja", coinciding with the start of the international qualifying match for the 2020 Eurocup that squared off the men's teams from Spain and Sweden, where it was received with an enthusiastic welcome by the public in attendance. During the proceedings, Oleum Hispania & Club Gourmet de la Roja oils were presented as a gift to the delegation from Sweden. ( Read more... )


CATEGORY: Packaging design
´Wineries are aware that the design of their product is their best advertisement´

Trends & design

´Wineries are aware that the design of their product is their best advertisement´


Interview with Marta Lojo and Kike López, founders of Estudio Marta Lojo ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Estudio Marta Lojo
MENSHEN and Dow bring sustainable design to spouted pouches

Trends & design

MENSHEN and Dow bring sustainable design to spouted pouches


Innovative sealing technology to enable the manufacture of mono-material spouted pouches that are designed for recyclability and help advance plastic circularity goals. ( Read more... )


CATEGORY: Packaging design BRAND: MENSHEN
Are we going to leave our customers without their teddy bear?

Trends & design

Are we going to leave our customers without their teddy bear?


Monday morning, at any company in our country. The marketing department meets and someone says: "What can we do to make the client feel more attracted to our product? Haven't we already done that? Didn't we go over this last week?..." ( Read more... )


CATEGORY: strategies BRAND: Idei Consultores