TRENDS & DESIGN

“For Coca-Cola, the packaging has been key in creating the identity of the brand”

Trends & design

“For Coca-Cola, the packaging has been key in creating the identity of the brand”


Interview with José Carlos Cruz, Customer & Commercial Director of Coca-Cola Iberia. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Coca-Cola
Wine and poetry: a tribute to the land of Castile

Trends & design

Wine and poetry: a tribute to the land of Castile


The wine brand “Caminante” is a personal project that emerged from the studio “Apartamento para tres” (An apartment for three) for two main reasons: our liking for one of the best products produced in our home region, and the determination to change its “old fashioned” image, drawing it closer to the present and to young people, who are increasingly wine drinkers. ( Read more... )


CATEGORY: Packaging design BRAND: Apartamento para Tres
Premiumisation: increased packaging appeal to stand out on the shelf

Trends & design

Premiumisation: increased packaging appeal to stand out on the shelf


Sidel BoostPRIME opens the door to premiumisation and revenue generation for hot-filled beverages in PET. ( Read more... )


CATEGORY: Retail and visibility in the linear BRAND: Sidel