TRENDS & DESIGN

The new retail: customise and multiply the value of your products

Trends & design

The new retail: customise and multiply the value of your products


How did a brand that started making music devices come to offer customisation solutions in a store environment? We spoke with Marc Codesal, Business Development Manager of the UV digital printing division of Roland DG Iberia S.L., about the experience of the Japanese brand in the retail environment and how customisation can increase the perception and value that the final customer has of a product. ( Read more... )


CATEGORY: strategies BRAND: Graphispag
Rainman, a wise man who always looks up at the sky

Trends & design

Rainman, a wise man who always looks up at the sky


"Rainman" is the name given to a wise person in Galician culture, great connoisseurs of the Earth and of weather phenomena, rovers of our mountains and landscapes. ( Read more... )


CATEGORY: Packaging design BRAND: Enpedra Wine Design Studio
The ´figital´ experience: the physical and digital worlds, fused into one

Trends & design

The ´figital´ experience: the physical and digital worlds, fused into one


In the midst of this digital era, it is not strange to acquire all kinds of products over the internet. However, a portion of users misses personal interaction, so, even if they examine the products online, they wish to close the purchase in their habitual retail outlet. ( Read more... )


CATEGORY: strategies
Designs to transmit effectiveness, technology and dynamic energy

Trends & design

Designs to transmit effectiveness, technology and dynamic energy


La Bendita Agencia designs the packs for Isostar Technique, a new specialized range for the pharma channel. ( Read more... )


CATEGORY: Packaging design BRAND: La Bendita Agencia
“Pere de Novas”, a tribute to a pioneering wine maker

Trends & design

“Pere de Novas”, a tribute to a pioneering wine maker


In Bulldog Studio, we have been working in the wine sector since a few years ago, and we started well, thanks to outstanding projects for wineries such as Murviedro, Vallformosa, Schenk and many other small wine makers. Among the latter, one of our most recent designs stands out above the others: Maset Plana. ( Read more... )


CATEGORY: Packaging design BRAND: Bulldog Studio
TotalSafePack connects your mouse-click to your doorbell

Trends & design

TotalSafePack connects your mouse-click to your doorbell


When wine producers and distributors saw an opportunity in e-commerce to increase their business, they decided to integrate their activities into a digital environment, which meant creating a web site, creating a short, effective payment gateway, and informing the target group of the benefits of buying their products online. ( Read more... )


CATEGORY: Innovations BRAND: TotalSafePack
Moo Collection: a winning design-to-delivery concept

Trends & design

Moo Collection: a winning design-to-delivery concept


The right accessories can make or break an outfit. It is the same with beauty and skincare products. Whether as a gift with purchase (GWP) or as part of a gift set, the inclusion of a little something extra seduces consumers. ( Read more... )


CATEGORY: Packaging design BRAND: Quadpack group
How to connect with the new generations of consumers

Trends & design

How to connect with the new generations of consumers


(Or how to make packaging attractive for generations X, Y and Z) ( Read more... )


CATEGORY: strategies BRAND: Aktiva Disseny
Fresh, daring labels for enological treasures

Trends & design

Fresh, daring labels for enological treasures


Specialized in corporate identity, editorial design and packaging, the Dorian studio, located in Barcelona, develops each project meticulously, based on a solid custom-designed concept and paying special attention to the finest details. ( Read more... )


CATEGORY: Packaging design BRAND: Dorian