TRENDS & DESIGN

Fresh, daring labels for enological treasures

Trends & design

Fresh, daring labels for enological treasures


Specialized in corporate identity, editorial design and packaging, the Dorian studio, located in Barcelona, develops each project meticulously, based on a solid custom-designed concept and paying special attention to the finest details. ( Read more... )


CATEGORY: Packaging design BRAND: Dorian
The importance of the retail marketing strategy in sales

Trends & design

The importance of the retail marketing strategy in sales


A sale does not only consist in the purchase of a product. It is something more. Behind this act, there is a strategy that involves many factors, from a propitious physical space to brand faithfulness and recognition. While it may be true that the client can only see a part of the action, the reality is that behind all this there is a process called retail marketing. ( Read more... )


CATEGORY: strategies
Which closure is the most adequate to our product?

Trends & design

Which closure is the most adequate to our product?


Closure systems are the final component of the packing process, and there is no doubt caps and lids represent one of the most important parts to ensure product’s integrity. In other words, a key component in order to achieve reaching the final consumer keeping products’ original quality conditions. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Keep it simple, stupid

Trends & design

Keep it simple, stupid


Technology, digital, fast fashion, low cost, e-commerce, 4.0 industry, full service, on time, in full, quality, resilience, lean management… these words hammer on the mind of all business people as if the whistle blew to mark the start of a race, and it often involves acrobatics as well. ( Read more... )


CATEGORY: strategies BRAND: Latuc
What your cat’s litter reveals about you

Trends & design

What your cat’s litter reveals about you


The pet sector is changing. In recent years, more and more brands have started to respond to ever more specific demands. It is no longer enough for a product to be good for the animal. Nor for it to be cheap. That’s just the start. ( Read more... )


CATEGORY: Packaging design BRAND: Bold
Packaging: added value in marketing strategies

Trends & design

Packaging: added value in marketing strategies


“The first impression is what counts”. The same thing happens with products as with people. And that is because packaging (the term we use to refer to containers, wrapping, packages and labels) is a definitive factor in the sale of a product. ( Read more... )


CATEGORY: strategies
“Maldita la hora...”, the first sparking wine from Cantabria

Trends & design

“Maldita la hora...”, the first sparking wine from Cantabria


I don’t know how it happens, but there are times when you connect with a client as soon as you start to talk about what he wants or why he has come to you with his project. This is what happened with Asier and Miriam, the owners of Bodegas Sel d’Aiz, a small winery in the heart of the Pasiegos Valleys (Cantabria), with a very limited production, compared with bigger Spanish wine producers, but who are advancing ceaselessly. ( Read more... )


CATEGORY: Packaging design BRAND: Veralidad Studio
A cute cosmetics jar for free-spirited people

Trends & design

A cute cosmetics jar for free-spirited people


The Turia Jar is the latest member of the Q-Line family by international beauty packaging manufacturer and provider Quadpack Industries. This compact 10ml jar is a ready-made solution for lip balms, solid fragrances and travel formats. Versatile, easily decorated and cute as a button, Turia is ready to go with just about anything. ( Read more... )


CATEGORY: Packaging design BRAND: Quadpack group
Avery Dennison launches M_use a design inspiration platform

Trends & design

Avery Dennison launches M_use a design inspiration platform


Avery Dennison recently introduced M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters. ( Read more... )


CATEGORY: Packaging design BRAND: Avery Dennison
“We love using design to construct the perception of a product”

Trends & design

“We love using design to construct the perception of a product”


Interview with Oliver Gutierrez and Francesca Dal Molin, partner and Client Manager in lacía ( Read more... )


CATEGORY: Packaging design BRAND: lacía