TRENDS & DESIGN

Trends in cosmetic packaging, by Mixer & Pack

Trends & design

Trends in cosmetic packaging, by Mixer & Pack


Mixer & Pack understands that the design and development of packaging in perfumery and cosmetics plays a vital role when it comes to effective communication between the brand and its end consumer. ( Read more... )


CATEGORY: strategies BRAND: Mixer & Pack
Trade marketing support for retail strategy

Trends & design

Trade marketing support for retail strategy


Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )


CATEGORY: strategies
A premium olive oil surges from the power of the four elements

Trends & design

A premium olive oil surges from the power of the four elements


The creative concept behind the “4E” Premium olive oil packaging design developed by the Al Margen Branding & Packaging studio is based on associating the four extra-gourmet virgin olive oils from the Oleum Hispania brand (Molino Virgen de Fatima) with the four classic elements of nature: water, earth, fire and air. ( Read more... )


CATEGORY: Packaging design BRAND: Al Margen Comunicación
´Who would ever expect to find a ham in there?´

Trends & design

´Who would ever expect to find a ham in there?´


Interview with the Morillas Brand Design team, winner of two Pentawards in 2019 ( Read more... )


CATEGORY: Packaging design BRAND: Morillas Branding Agency
A new edition of the Infopack Magazine is available

Trends & design

A new edition of the Infopack Magazine is available


You can check our latest online number. Do not miss it! ( Read more... )


CATEGORY: strategies BRAND: Infopack Magazine
A new edition of the Infopack Magazine is available

Trends & design

A new edition of the Infopack Magazine is available


You can check our latest online number. Do not miss it! ( Read more... )


CATEGORY: strategies BRAND: Infopack Magazine
“The packaging design for wines is somewhat ahead of that in other fields”

Trends & design

“The packaging design for wines is somewhat ahead of that in other fields”


Pere Pagà, director of Pagà Disseny (design agency specializing in branding and packaging for national and international wineries) brings his vision and experience on how the image of a good wine should be to stand out in the linear in the book DESIGN EXPERIENCE. ( Read more... )


CATEGORY: Packaging design BRAND: Pagà Disseny
Distilleries Tenís: Modern packaging for a traditional product

Trends & design

Distilleries Tenís: Modern packaging for a traditional product


Distilleries Tenís, based in Monforte del Cid, markets ANIS TENIS, a market-leading product whose origins date back to 1921, and was created along with another mythical product from this brand: Tenis Grand Mandarin liquor. ( Read more... )


CATEGORY: Packaging design BRAND: Posiciona Branding & Packaging
Renewable paperboard tube for cosmetics packaging to replace plastic

Trends & design

Renewable paperboard tube for cosmetics packaging to replace plastic


Stora Enso is introducing a paperboard tube for cosmetics packaging as a new, climate-friendly alternative to plastic tubes. The paperboard tube is suitable for the primary packaging of skin cream products.   ( Read more... )


CATEGORY: Innovations BRAND: Stora Enso