TRENDS & DESIGN

Avanza Packaging: design and innovation for each project

Trends & design

Avanza Packaging: design and innovation for each project


In our studio when receiving the proposal for a new project, inside emerges a mixture of excitement, motivation and a challenge that makes us give our very best. ( Read more... )


CATEGORY: Packaging design BRAND: Avanza Packaging
The challenge of creating iconic and eternal perfumes

Trends & design

The challenge of creating iconic and eternal perfumes


Acqua di Parma entrusted Sotano Studio with the project to create a new format, smaller and easier to carry, both in handbags and in travel bags, for the Blu Mediterraneo fragrances “La Collezione”. ( Read more... )


CATEGORY: Packaging design BRAND: Sotano Studio
“Brands must be transparent and trustworthy”

Trends & design

“Brands must be transparent and trustworthy”


Interview with David Baldoví, Brandsummit Manager           ( Read more... )


CATEGORY: Packaging design BRAND: Brandsummit
“For Coca-Cola, the packaging has been key in creating the identity of the brand”

Trends & design

“For Coca-Cola, the packaging has been key in creating the identity of the brand”


Interview with José Carlos Cruz, Customer & Commercial Director of Coca-Cola Iberia. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Coca-Cola
Wine and poetry: a tribute to the land of Castile

Trends & design

Wine and poetry: a tribute to the land of Castile


The wine brand “Caminante” is a personal project that emerged from the studio “Apartamento para tres” (An apartment for three) for two main reasons: our liking for one of the best products produced in our home region, and the determination to change its “old fashioned” image, drawing it closer to the present and to young people, who are increasingly wine drinkers. ( Read more... )


CATEGORY: Packaging design BRAND: Apartamento para Tres
Premiumisation: increased packaging appeal to stand out on the shelf

Trends & design

Premiumisation: increased packaging appeal to stand out on the shelf


Sidel BoostPRIME opens the door to premiumisation and revenue generation for hot-filled beverages in PET. ( Read more... )


CATEGORY: Retail and visibility in the linear BRAND: Sidel
San Miguel Manila, a new experience in beers, including the pack

Trends & design

San Miguel Manila, a new experience in beers, including the pack


Spending 128 years roaming the world in search of the best recipes and ingredients to offer a perfect beer experience is worthy of praise. And if it comes in the form of a bottle, malt and hops, better still. That is why Mahou San Miguel has launched Manila, one of its most special beers, which includes a glance at their history and at the explorer tradition of the brand, founded in the Philippines in 1890. ( Read more... )


CATEGORY: Packaging design
A candid “Prodigy”

Trends & design

A candid “Prodigy”


Last July saw the market launch of Prodigy (“Prodigio”, in Spanish), a Premium AOVE (Extra Virgin Olive Oil). The strategy, the naming, the designs of the brand and the packaging and the website development were entrusted to the agency BFP, Brands For Planet. ( Read more... )


CATEGORY: Packaging design BRAND: BFP Brands For Planet
Cosmetics: the packaging of the future

Trends & design

Cosmetics: the packaging of the future


In the cosmetics sector, the aesthetics of the product is decisive for the consumer to carry out the purchase action. The ideal packaging must be eye-catching. For this to take place, it must transmit the image of the brand, attract customers and act as a differentiation tool. ( Read more... )


CATEGORY: strategies BRAND: ITENE