TRENDS & DESIGN

Smell, touch, feel... Experience ´The Elemental Collection´

Trends & design

Smell, touch, feel... Experience ´The Elemental Collection´


Buying a fragrance is a personal thing; one you experience on multiple levels. The packaging plays a vital part of that experience. Beyond the aesthetic, it can touch all the senses, just like the fragrance inside. With a view to providing an enhanced sensory experience, Quadpack’s Fragrance Division presents The Elemental Collection. ( Read more... )


CATEGORY: Innovations BRAND: Quadpack group
´Small wine producers take more risks in their designs than larger producers”

Trends & design

´Small wine producers take more risks in their designs than larger producers”


Interview with Pere Pagà, managing Director of Pagà Disseny. ( Read more... )


CATEGORY: strategies BRAND: Pagà Disseny
“Now we must print experiences that provide differential value”

Trends & design

“Now we must print experiences that provide differential value”


 Interview with Miquel Olivé, managing director of HP Indigo and PWP Iberia ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: HP
“Our packaging is 100% ecological and 0% plastic”

Trends & design

“Our packaging is 100% ecological and 0% plastic”


Interview with Silvia Llamas, head of marketing for Biovivo ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: HaciendasBio
Selling products before you make them

Trends & design

Selling products before you make them


Product simulation using 3D rendering of the packaging is becoming increasingly important in the way in which products are presented.   ( Read more... )


CATEGORY: Innovations BRAND: Mediactiu
“Small wine producers take more risks in their designs than larger producers”

Trends & design

“Small wine producers take more risks in their designs than larger producers”


The Pagà Disseny studio (“disseny” means “design” in Catalan) is located in Vilafranca del Penedes (Barcelona), in the heart of one of the best known and appreciated wine regions. So, it was inevitable that the studio, created three decades ago by Pere Pagà, a self-confessed wine enthusiast, became specialized in branding and packaging for Spanish and international wine producers. ( Read more... )


CATEGORY: Packaging design
Infopack Magazine. Read it for free

Trends & design

Infopack Magazine. Read it for free


Read the magazine now without restrictions. ( Read more... )


CATEGORY: Innovations BRAND: Infopack Magazine
´We look for attractive, functional packaging that faithfully represents the brand´

Trends & design

´We look for attractive, functional packaging that faithfully represents the brand´


Coty is one of the biggest companies in the world dedicated to beauty products. This centennial company, born in Paris and with its headquarters in New York, has iconic products in cosmetics and in skin and body care, and its motto is “to celebrate and liberate the diversity of your beauty”. What is Coty’s view regarding the packaging for its products? ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Coty