INFOPACK NEWS _ 20/02/2020

Trade marketing support for retail strategy

Trends & design

Trade marketing support for retail strategy


Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )


CATEGORY: strategies
A full house for Spanish entrants at the WorldStar Awards, the most important packaging competition in the world

Actuality packaging

A full house for Spanish entrants at the WorldStar Awards, the most important packaging competition in the world


Spanish entrants compete for this international awards thanks to winning Liderpack Awards. ( Read more... )


CATEGORY: Awards BRAND: Hispack
A premium olive oil surges from the power of the four elements

Trends & design

A premium olive oil surges from the power of the four elements


The creative concept behind the “4E” Premium olive oil packaging design developed by the Al Margen Branding & Packaging studio is based on associating the four extra-gourmet virgin olive oils from the Oleum Hispania brand (Molino Virgen de Fatima) with the four classic elements of nature: water, earth, fire and air. ( Read more... )


CATEGORY: Packaging design BRAND: Al Margen Comunicación
´Who would ever expect to find a ham in there?´

Trends & design

´Who would ever expect to find a ham in there?´


Interview with the Morillas Brand Design team, winner of two Pentawards in 2019 ( Read more... )


CATEGORY: Packaging design BRAND: Morillas Branding Agency
Unanimous support from the Spanish wine sector for the first edition of Barcelona Wine Week

Actuality packaging

Unanimous support from the Spanish wine sector for the first edition of Barcelona Wine Week


Alimentaria Exhibition and the Spanish Wine Federation (FEV in its Spanish initials) have agreed to work in partnership to promote the Barcelona Wine Week trade fair, which will be held for the first time at Fira de Barcelona’s Montjuïc venue from 3 to 5 February 2020. ( Read more... )


CATEGORY: Fairs, events BRAND: Barcelona Wine Week
A new edition of the Infopack Magazine is available

Trends & design

A new edition of the Infopack Magazine is available


You can check our latest online number. Do not miss it! ( Read more... )


CATEGORY: strategies BRAND: Infopack Magazine
Peel-off made easy – in any case

Labels printing and packaging

Peel-off made easy – in any case


Peel-off label adhesives have so far often had system-related weaknesses – for example when dealing with thermal papers or luxurious or critical surfaces. ( Read more... )


CATEGORY: Labels BRAND: Herma
Henkel extends partnership with Plastic Bank

Actuality packaging

Henkel extends partnership with Plastic Bank


Next step of collaboration to reduce plastic waste and fight poverty. ( Read more... )


CATEGORY: Company news BRAND: Henkel