TRENDS & DESIGN

The new retail: customise and multiply the value of your products

Trends & design

The new retail: customise and multiply the value of your products


How did a brand that started making music devices come to offer customisation solutions in a store environment? We spoke with Marc Codesal, Business Development Manager of the UV digital printing division of Roland DG Iberia S.L., about the experience of the Japanese brand in the retail environment and how customisation can increase the perception and value that the final customer has of a product. ( Read more... )


CATEGORY: strategies BRAND: Graphispag