TRENDS & DESIGN

Cosmetic packaging: The eco-friendly trend prevails

Trends & design

Cosmetic packaging: The eco-friendly trend prevails


The cosmetics market has been in continuous change and growth since the end of the 19th century and the beginning of the 20th century, as can be seen from the wide range of products available to consumers. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Which closure is the most adequate to our product?

Trends & design

Which closure is the most adequate to our product?


Closure systems are the final component of the packing process, and there is no doubt caps and lids represent one of the most important parts to ensure product’s integrity. In other words, a key component in order to achieve reaching the final consumer keeping products’ original quality conditions. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Amazon´s influence on the e-commerce market

Trends & design

Amazon´s influence on the e-commerce market


Today, Internet shopping is growing year by year. This is hardly new to anyone. But, according to eMarketer, in February 2018, not only is the percentage of sales through the e-commerce channel higher than the total global trade each year (about 10.2% of the total in 2017), but in the coming years the rate of growth in this channel will increase at a faster rate than the usual physical trade. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Cosmetics: the packaging of the future

Trends & design

Cosmetics: the packaging of the future


In the cosmetics sector, the aesthetics of the product is decisive for the consumer to carry out the purchase action. The ideal packaging must be eye-catching. For this to take place, it must transmit the image of the brand, attract customers and act as a differentiation tool. ( Read more... )


CATEGORY: strategies BRAND: ITENE
How do I choose the best packaging for my product?

Trends & design

How do I choose the best packaging for my product?


10 key steps you must follow to avoid mistakes ( Read more... )


CATEGORY: strategies BRAND: ITENE