MARKETS & PACKAGING


A lie can change the world: packaging and sustainability

05/07/2019

CATEGORY: Sustainability and environment BRAND: Tridimage

Everyone reaches moments in life where a choice must be made. We do it all the time, more than we think, because many choices are automatic.


 

Guillermo Dufranc

 

- Do you want to come inside? - he asked. I had a job to get up onto the high wooden bench. There was barely room for the two of us inside there. My mother was a lot later than usual. There was nobody else near the school or the candy stall where I always waited for her.

The stall holder left me on my own for a moment. Surrounded by temptations, I took a toffee out of a box and stared at it. I looked up, nobody was watching me.

Everyone reaches moments in life where a choice must be made. We do it all the time, more than we think, because many choices are automatic.

We have to make good choices automatic.

Sustainability has become the marketing banner in many businesses. To some, it is really important, while others simply want to capture customers. Even though this concern is faked by some, I don’t care, since it can achieve a change in the world. READING MORE http://www.infopack.es/revista/258/#page/15

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