“El loco de Finca de la Colina”: When crazy makes sense


CATEGORY: Labels BRAND: Narrow House

Vinos Sanz is the oldest Appellation of Origin wine producer in Rueda (Valladolid). Six generations dedicated to the painstaking production of excellent wines have allowed Vinos Sanz to obtain awards in the main Spanish and International wine competitions, standing out for the brilliance, elegance and personality of their products

Robin Walton



“Finca la Colina” (the Hill Estate) is its most prized range, with a loyal following more concerned with the quality of the wine than with its branding or its rather traditional label design. Its high quality has maintained its sales constant with the passage of time, so investment in marketing and design has not been a high priority for the company.


Nevertheless, the wine world is now facing a new reality in which ... MORE IN

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