ACTUALITY PACKAGING


HERMA will showcase at FachPack 2019 a new color print & apply system for perfectly personalized packaging

05/09/2019

CATEGORY: Company news BRAND: Herma

The new PA8 4C Print & Apply System enables late stage customization with optimal color quality. The system ensures that labels are assigned exactly to the respective packaging units. High-quality, full-color edge-to-edge print and three different labeling types allow for maximum design freedom.


Interest in technologies that can produce late stage customization with batch sizes as small as one is growing among many sectors, including the pharmaceutical, food, FMCG, and other industries. The reason: these technologies enable brand owners to perfectly personalize packaging, save resources during the packaging process, and fulfill market-specific demands more efficiently.

 

Just-in-time design: Packaging that has been individualized with HERMA’s PA8 4C Print & Apply System meets even high marketing standards.

 

 

At FachPack 2019 from 24 - 26 September 2019 in Nuremberg, Germany, HERMA (hall 3A, booth 236) will present the new PA8 4C Print & Apply System, a solution break through that meets the demands of personalization, efficiency and market demands while providing optimal color quality. The system, one of the first of its kind, allows for full-color, edge-to-edge print on white labels and the exact assignment of each completely individualized label to the respective packaging unit. Possible labeling types are top labeling as well as L- and C-shape labeling. The label applicator, which was especially developed for this system, ensures that only the last label printed is applied.

 

Memjet® VersaPass technology is used to manage the printing of the labels. “We choose Memjet for this solution because of its outstanding print quality”, says Ulrich Fischer, Head of Product Management at HERMA’s Labeling Machines Division. “In addition to image quality, the safety of the water-based ink is ideally suited for applications in the pharmaceutical or food industries.”

 

Suitable labels for Memjet® technology are available as paper or PP film versions with glossy or matt surfaces. Memjet’s integrated four color management system (CMYK) ensures that preset color accuracy, for logos and defined spot colors of a brand owner design, are achieved with precision regardless of the label material. “Packaging that has been individualized in that manner meets brand owner requirements and increase marketing effectiveness”, says Fischer.

 

Perfect personalization: HERMA’s PA8 4C may well be the first system of its kind to allow for edge-to-edge digital full-color print on white labels and the exact assignment of each completely individualized label to the respective packaging unit.

 

 

Just-in-time design

Ulrich Fischer points out: “As we are frequently talking about very small batch sizes in late stage customization, one will always have to consider for each case whether automated systems make economic sense.” Regarding packaging dimensions, the system is currently designed for sizes between 90 x 50 x 15 mm to 150 x 150 x 30 mm (L x W x H). Format sets are used to adapt the system to different packaging sizes. Label sizes can vary between 45 x 85 mm to 175 x 150 mm (W x L). “Combined with the possible labeling types, this gives users maximum design freedom”, adds Martin Kühl, head of HERMA’s Labeling Machines Division. “The system allows them to design only the actually required packaging unit just in time, with no need to store many pre-printed folding cartons.“

 

Located in Filderstadt near Stuttgart (Germany), HERMA GmbH is a leading European specialist in self-adhesive technology. In the 2018 fiscal year, the HERMA Group generated sales of € 361.3 million with 1,051 employees in three divisions – Self-adhesive Materials, Labels and Labeling Machines. The export ratio was 60.2%.

 

www.herma.com

 

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