How do I choose the best packaging for my product?



10 key steps you must follow to avoid mistakes

Design, originality, size, shape, weight, materials, cost, sustainability, ergonomics and ability to communicate are the ten key aspects that must be considered to carry out a correct selection of the best packaging for each product. The best packaging must, first, draw the attention of the consumer to then fulfil its function in a useful and practical way, and finally, it must contribute to the fact that the packaged product is remembered and recommended.


Ana Beltrán and José Maria Bermúdez


The packaging sector, composed of approximately 650 companies, reached a turnover of 16,170 million euros in 2016; 2.6% more than the previous year. As reflected in the data, it is a sector that grows continuously in a market that is still on the rise and in which different segments of activity are included (paper-cardboard, plastic, flexible, metal, glass and wood).


A package is defined as a product manufactured in a specific material, which contains, protects, manipulates, distributes and presents the product or products it contains in any of its phases of production, distribution, sales and consumption.


The primary package is a material that is in direct contact with the packaged product. This container, besides containing the product; has the main function of protecting it, so it is very important to prevent possible interactions between the product, the container and the environment. On the other hand, secondary package is the one that contains one or more primary packages and its main function is to protect the product for proper distribution with special emphasis on the storage and transportation stages.


Below, we analyse the 10 key aspects to be taken into account when choosing a package: DISCOVER TEN KEYS IN

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