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In this issue we explain ITENE’s advice as to how to select the best packaging for a product: 10 steps to follow to avoid mistakes. For our cover article, we have an interview with Gonzalo Medina Garcia de Polavieja, International Marketing Director of Williams and Humbert, one of the oldest and renowned wineries in the world, who will talk about their designs and the importance of differentiation. We also review in depth the Hispack 2018 show, and describe some of the most interesting novelties that different exhibitors had on display.


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