Innovative package design for a gourmet product


CATEGORY: Packaging design BRAND: Empacke

Empacke has designed the packaging for the successful Hamburdehesa product line from Embutidos Jabugo. The Hamburdehesas come in an innovative packaging design that breaks with the market standards, distinguishing this product from its competitors and beating them in the aisles.

Inma Tenor          


Product and packaging form a perfect partnership. The product is hamburgers made from top-quality meat from the “dehesas” (pastures) in the southern part of the Iberian peninsular, and the name, “hamburdehesas”, is a combination of “hamburgers” and “dehesas”. On the other hand, the bi-pack format, with a cardboard sleeve, displays the product to advantage. Hamburdehesa is the ideal combination of a fresh product and packaging that enhances it.


As Luis Muñoz, the managing director of Empacke, explains it, “we have always promoted knowledge of and research in the sector in order to offer our clients a specialized quality service, and in the case of Hamburdehesa, it is clear that we have achieved this. We have created a partnership to achieve a work of quality, aimed at objective consumers, and that represents the philosophy and the spirit of both the producer and the product”.


For Empacke, the challenge consisted in

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