Macrotendencies that will affect our packaging in the next few years


CATEGORY: Packaging design BRAND: Latuc

Today, more than ever, tendencies have much more to do with lifestyles than with fashions. And each lifestyle has its own model of consumption.

Carmen Yago


Tendencies don’t appear out of nowhere, they are consequences of what is happening in the world, and of how we adapt - or don’t - to the changes that occur in all aspects of our lives.

This article reviews some of the economic, social, political, technological and aesthetic macrotendencies that are appearing and that will continue to develop during the next several years, and we shall see how they may affect our packaging.


The long queue theory

Who adapts to whom, these days? The consumer to the product? Or the product to the consumer? Have we taught consumers so much about marketing that they have turned things upside down, and now it is they who tell us what they want, how they want it and when they want it?

It is curious to observe that in a world where taste is becoming globalized, the...READING MORE


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