Mmmh! Danone’s latest proposal for new family models


CATEGORY: Packaging design BRAND: Morillas Branding Agency

Named Mmmh!, the new range of desserts from Danone seeks to conquer young consumers with seven varieties and a modern, disruptive image developed by Morillas Branding Agency.

Francisco Montoro


New family models, in which six of every ten homes are composed of two persons or less (according to data from the Continuous Home Survey 2016, carried out by the National Institute of Statistics), requires an offer adapted to these new lifestyles. For this reason, while the majority of dairy desserts are presented in family formats (with 4 or more units per pack), Danone has decided to innovate with Mmmh!, presenting it with an up to date, light-hearted image in formats with 2 units per pack in the case of flans and single units in the case of mousses, hoping to leave consumers who increasingly know what they want “speechless”. “The new visual identity and the pack ...READING MORE

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