LABELS PRINTING AND PACKAGING


New technological developments in labelling

04/10/2019

CATEGORY: Labels BRAND: Packnet


It is known that the labelling sector plays an important role in packaging, as much as container of relevant information as like a tool to attract the customer and ease his interaction with the producto. This subsector has become one of the main packaging elements in which the largest developments in technological innovation have succeeded because of the impact the labels have on the final consumer.


María Belén García Fernández

 

Nowadays, inside the main innovations in this sector, there are different advances with different focuses, according to the aim the label looks for.

 

Labels with extended information

The physical area that the label offers is not always enough to contain all the information that the producer wants to add. That is the reason why different innovative solutions have arised.

 

Image: Interpack

 

One of the most popular solutions is the incorporation of Augmented Reality to the labels. This technology allows to increase the information contained in the label and other uses as gamification or to add animations by different codes as QR or segments that can be scanned using an app.

Another way to avoid the physical limits has arised with the “Peel and reveal” labels that have any sticker that when it is separated, it contains more information inside. This allows to concentrate mor information in one space.

 

image: TEA Adhesivos (www.tea-adhesivos.com)

 

 

Labels to improve the traceability and security

The traceability and the fight against the forgery of products have experienced an increase in the demand of innovation.

The improvement in traceability allows a better control of the product quality and the product lifetime along the whole supply chain, arriving to the final consumer, knowing his behaviour with Big Data. An example are the freshness labels that help fighting the food waste by showing the products condition in real time. The most used technologies for traceability are the RFID (labels with Radio Frequence Identification), the NFC (Near Field Communication) and the QR codes.

 

Labels with different attributes

Sometimes the labels are adapted to attract the customer by using aesthetic or by the added value of different characteristics. The attributes that the label looks for vary depending on the product, but there are technologies that are popular like “Wet Strenght Labels” that should be pointed out. This technology is very used in cold beverages and achieve that the label can resist the humidity and the ice.

Regarding the aesthetic of the labels, it is important to highlight the neuromarketing trend, that affects to colors, typographies and shapes that are used to attract the potential consumers. There are some finishing touches that have become popular as the “Cold Foil” for premium products like wines, liquors or cosmetic products. This method has substituted “Hot Stamping” especially when it deals with heat sensitive materials. Both systems allow the label personalization in short print runs, which is used to target specific segments.

 

Image: Infopack (Alimentaria 2018)

 

Another popular trend is the 3D effects add-on. This can be on texts, shapes of even fragments in a picture, which allows to focus the attention of the potential buyer and personalize the labels.

 

Sustainable Labels

Finally, like in the rest of the packaging aspects, the sustainbility is an important aspect for the innovation in labelling. Most of the technological advances provide also improvements for the environment.

In the case of the foil finishing touches, for instance, the inks are sustainable. It happens the same with the foil film that some producers use to replace the metal.

There is also a trend regarding the aesthetic that refers that the companies usually include in the labels the ceritificates and information that refers about the origin of the product; some of this products highlight this image by using recycled labels.

 

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