MARKETS & PACKAGING


New type of cosmetics packaging with TPE

19/09/2018

CATEGORY: Materiales de envase BRAND: KRAIBURG TPE


The well-known company Christian Dior is taking advantage of the flexibility of a thermoplastic elastomer from KRAIBURG TPE for its new Diorshow Pump’N’Volume Mascara. The mascara container’s soft component enables the brush to be optimally supplied with the creamy mascara to create spectacular volume.


70 years after Parfums Christian Dior made history with “Miss Dior,” a fragrance for women, an innovative mascara product is revolutionizing the cosmetics market. And it comes with a THERMOLAST K compound from KRAIBURG TPE that gives the Diorshow Pump’N’Volume Mascara container the flexibility required. Squeezing the container two or three times generously loads the brush with mascara to create spectacular lash volume instantly. In addition, the thermoplastic elastomer (TPE) provides a soft touch finish. YOU CAN READ THE ARTICLE IN THIS LINK http://www.infopack.es/revista/249/#page/54

 

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