Omnichannel marketing is not optional for retailers


CATEGORY: strategies

Until a few years ago, whenever consumers wanted to buy a product, they went directly to the nearest store, and with the support of a clerk, they examined the different options and purchased the one that was most convincing in situ.

Angeles Montecelo


Today is another story altogether. The profile of the average consumer has obviously changed over time, and the purchase decision has become more complex as well, especially since the arrival of the internet. Buyers no longer depend on local shops to meet their needs, which can be fulfilled by browsing the internet, doing some research, and shopping online.


Currently, consumers have many more options for purchasing products: in traditional fashion in brick-and-mortar stores, or directly through digital devices, such as smartphones.

This new consumer behavior has given rise to so-called...READING MORE



Ángeles Montecelo

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