“Package and design must be coherent with the values of the brand”


CATEGORY: Interviews with consumer brands BRAND: Bodegas González Byass

Interview with Eugeni Brotons, Global Marketing manager in Gonzalez Byass.

Founded in Jerez de la Frontera (Cadiz) in 1835, Gonzalez Byass is a family business dedicated to the production of wines and spirits. Well-known brands such as Fino Tio Pepe, enological treasures such as Noe or Apostoles, and their Lepanto Solera Gran Reserva Brandy have made them one of the main drinks manufacturers in the world. Tradition, investigation, sustainability and the search for maximum quality are the pillars on which Gonzalez Byass has built a business backed up by nearly two centuries of experience.


Francisco Montoro


INFOPACK: Gonzalez Byass is a company with over 180 years of history, with a long family tradition in the wine world. How is this “inheritance” reflected in the designs of its labels?

EUGENI BROTONS: The world of design and the company’s long history can connect, but it depends...MORE IN


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