PackaKING: Packaging is “King”!


CATEGORY: Packaging design BRAND: GROW

According to its most academic definition, packaging is the science, the art and the technology for protecting products during distribution, storage, sale and use. But in GROW, after over 10 years dedicated to packaging design, we know that it is much more than a way to cover products.

Anna Serra


In our design and communications studio, we understand that the concept of packaging applies to more than just a part of a product (its covering); it applies to the whole thing. It is what adds communicational value to a container that is merely functional. It adds emotional values to the rational ones. The container is a tangible object, but the packaging is impregnated with intangibles.

And we are conscious of the great importance of packaging in marketing. It can make the difference between the success and the failure of a product.


The silent salesman

This was the definition coined by...MORE IN

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