Restyling of the Xino-Xano range of Oriol Rossell wines


CATEGORY: Packaging design BRAND: Pagà Disseny

The Pagà Disseny studio (“disseny” means “design” in Catalan) is located in Vilafranca del Penedes (Barcelona), in the heart of one of the best known and appreciated wine regions. So, it was inevitable that the studio, created three decades ago by Pere Pagà, a self-confessed wine enthusiast, became specialized in branding and packaging for Spanish and international wine producers.

We show below one of his latest works in the field of labels for wines and champagnes: restyling of the Xino-Xano range of Oriol Rossell wines.


“When some clients tell me the topic ‘if something works don't touch it’, I answer that if all mankind thought so, we would not have invented the wheel yet. A round of applause for those daring customers who are committed to innovation and development,” says Pere Pagà.


Xino Xano is a Catalan expression that describes the act of walking quietly, as if walking. The image show the silhouettes of the Rossell family walking through vineyards.


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