TRENDS & DESIGN


Rianxeira´s award-winning transformation

13/01/2020

CATEGORY: Packaging design BRAND: Delamata Design

Delamata Design recently received a 2019 Silver Pentaward for a major rebranding. The challenge for the agency was to achieve brand renewal without losing core brand identity. The appearance of the Italian actress Sophia Loren, in "La donna del fiume", was a starting point and a challenge for the designers.


 

The result is an image that is more in line with brand positioning, focused on sustainability, transparency and healthy living.

 

Delamata Design was responsible for developing the rebranding effort and packaging design for the entire range of the brand's fish and seafood preserve products, Rianxeira. As a result, it was recognized with a Silver Pentaward, one of the most prestigious design awards in the world.

 

The award-winning new image posed a great challenge for the agency: to...READING MORE http://www.infopack.es/revista/264/#page/18

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