MARKETS & PACKAGING


Simple and minimalist with great complexity

31/08/2018

CATEGORY: Materiales de envase BRAND: Iggesund


In the world of packaging it is sometimes complicated to achieve something that looks simple, minimalist and elegant. The paperboard cartons for Jimmy Choo’s L’EAU that was launched in summer 2017 is a clear example of this.


Its colour is pale pink apart from the brand, the name of the contents, and the fact that it is an eau de toilette. Yet the packaging has passed through twelve finishing stages.

 

The carton is made of Invercote from Iggesund Paperboard. Conversion is by the distinguished French printing company Draeger on behalf of Interparfums. The packaging is offset printed on both the inside and outside. The printing on the inside is in a pale pink shade, which creates the mood around the bottle. Externally the packaging has...READING MORE http://www.infopack.es/revista/247/#page/55

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