TRENDS & DESIGN


Strawberries in a special packaging for Valentine´s Day

12/02/2018

CATEGORY: Packaging design BRAND: SanLucar


Just in time for Valentine's Day on 14 February, SanLucar presents its delicious strawberries in a new heart package - and sweetens this special day in a healthy way.


Once again, SanLucar (Valencia, Spain) surprises lovers with a sweet idea for Valentine’s Day. The premium global brand for fruit and vegetables has designed a charming gift for this occasion: A romantic packaging for its aromatic strawberries.

 

Their juicy-red color shines through the large heart- shaped cutout of the 400-gram box and invites to have a snack together.

SanLucar cultivates the most aromatic strawberry
varieties in sunny Andalusia (Huelva), where winter
is mild and spring is already warm. They thrive in harmony with nature until they are fully red, ripe and juicy - only then are they picked by hand and carefully put in the package. So the sun-drenched fruits in their heart packaging become a sweet and healthy surprise for Valentine's Day.

 

This limited edition promotion will be exclusively available in German and Austrian supermarkets. The POS there will be decorated with posters and eye-catching images of the SanLucar growers, displays and recipe folders.

 

SanLucar is a premium global brand for fruit and vegetables with offices in Germany, Austria, the Benelux countries, Spain, Ecuador, South Africa and Tunisia. The company employs around 2,500 people, the majority working on the company’s farms across three continents. For 2017, the company plans to achieve a turnover of 400 million euros. With a range of around 90 fruit and vegetable products from over 35 countries, SanLucar is the brand with the widest assortment in the market. Working under the motto “Taste in harmony with people and nature”, SanLucar is a responsible company on the worldwide fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia, China and Canada.

 

http://www.sanlucar.com

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