The challenge of creating iconic and eternal perfumes


CATEGORY: Packaging design BRAND: Sotano Studio

Acqua di Parma entrusted Sotano Studio with the project to create a new format, smaller and easier to carry, both in handbags and in travel bags, for the Blu Mediterraneo fragrances “La Collezione”.

Fanny Le Bonniec


The Blu Mediterraneo family is a line of fragrances from Acqua di Parma that evokes famous places and typical aromas of Mediterranean Italy: Arancia di Capri, Bergamotto de Calabria, Fico di Amalfi... available already in 75 ml and 150 ml sizes, but they needed a smaller format.


A flask inspired in art-deco

The brand has always insisted in maximising its most iconic and representative symbols and elements: its conical flask, inspired in art.deco, its famous hand-made “cappelliera” cylindrical cardboard hat box “Made in Italy”.

The result is ...READING MORE

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