The importance of the retail marketing strategy in sales


CATEGORY: strategies

A sale does not only consist in the purchase of a product. It is something more. Behind this act, there is a strategy that involves many factors, from a propitious physical space to brand faithfulness and recognition. While it may be true that the client can only see a part of the action, the reality is that behind all this there is a process called retail marketing.


Ángeles Montecelo


It is a fact that, with the appearance of digital channels, the physical location has lost its importance; this has led establishments to use strategies aimed at increasing sales. It is in this context the Retail Marketing finds its role: to identify the needs of the client and to make them faithful.


Retail marketing attempts to create long- and short-term strategies...READING MORE


Ángeles Montecelo


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