TRENDS & DESIGN

´Wineries are aware that the design of their product is their best advertisement´

Trends & design

´Wineries are aware that the design of their product is their best advertisement´


Interview with Marta Lojo and Kike López, founders of Estudio Marta Lojo ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Estudio Marta Lojo
“In perfumes, the packaging is as important as the contents itself”

Trends & design

“In perfumes, the packaging is as important as the contents itself”


Interview with Irene Gispert, CEO of Ainea Perfums ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Ainea Perfums
“Our designs are aimed at the long-term endurance of the brand identity”

Trends & design

“Our designs are aimed at the long-term endurance of the brand identity”


Interview with Cesar Leon, creative director of the Solar de Samaniego Group. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Grupo Solar de Samaniego
“For Coca-Cola, the packaging has been key in creating the identity of the brand”

Trends & design

“For Coca-Cola, the packaging has been key in creating the identity of the brand”


Interview with José Carlos Cruz, Customer & Commercial Director of Coca-Cola Iberia. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Coca-Cola
“Now we must print experiences that provide differential value”

Trends & design

“Now we must print experiences that provide differential value”


 Interview with Miquel Olivé, managing director of HP Indigo and PWP Iberia ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: HP
“Our packaging is 100% ecological and 0% plastic”

Trends & design

“Our packaging is 100% ecological and 0% plastic”


Interview with Silvia Llamas, head of marketing for Biovivo ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: HaciendasBio
´We look for attractive, functional packaging that faithfully represents the brand´

Trends & design

´We look for attractive, functional packaging that faithfully represents the brand´


Coty is one of the biggest companies in the world dedicated to beauty products. This centennial company, born in Paris and with its headquarters in New York, has iconic products in cosmetics and in skin and body care, and its motto is “to celebrate and liberate the diversity of your beauty”. What is Coty’s view regarding the packaging for its products? ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Coty
“In the age of digital transformation, packaging is more important than ever”

Trends & design

“In the age of digital transformation, packaging is more important than ever”


Interview with Beatriz Fernandez Loizaga, Marketing Director for the Water Business Unit of Mahou San Miguel. ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Mahou San Miguel