TRENDS & DESIGN

´Perfectionist´: creativity is always etched in memory

Trends & design

´Perfectionist´: creativity is always etched in memory


Perfectionist is one of the great wines from Davide, a Galician winery of the DO. Rías Baixas, captained by David Acha and his winemaker Pablo Estévez, the best in Spain in 2019. ( Read more... )


CATEGORY: Packaging design BRAND: Roberto Núñez
When the consumer experience starts in packaging

Trends & design

When the consumer experience starts in packaging


It is no secret that in an oversaturated environment of rich stimuli such as that of today, it is becoming increasingly difficult to capture the attention of the potential customer. This is why the work of Enpedra Estudio consistently seeks alternatives that can reconcile the demanding exigencies of the market with the uniqueness of each product and the specific traits of each industry player. ( Read more... )


CATEGORY: Packaging design BRAND: Enpedra Wine Design Studio
Five keys to graphic packaging design

Trends & design

Five keys to graphic packaging design


I'm always suspicious of articles discussing magical numbered lists. One can see they are marketing ploys that seek to hook by forcing the list to have some odd or mystical numbers. ( Read more... )


CATEGORY: Packaging design BRAND: Tridimage
When modern blends with classic

Trends & design

When modern blends with classic


"Redesigning a brand like La Tarifeña is an exciting challenge and, moreover, not a simple task. Their goal is clear: to strengthen leadership and evolve their branding to continue connecting with their current public in addition to new generations, who require more closeness and transparency." ( Read more... )


CATEGORY: Packaging design
3D perfume packaging inspired by Formula 1

Trends & design

3D perfume packaging inspired by Formula 1


A daring project blending art, technology, design and olfactory creativity while testing additive manufacturing in the world of perfumery. A unique and evocative way to tell the story and provide the feel of Formula One racing through aroma. This is the first time this technology has been used to enhance a fragrance. ( Read more... )


CATEGORY: Packaging design
Let´s Twist It Up!

Trends & design

Let´s Twist It Up!


New gesture and innovative formula protection are Quadpack’s Twist Up tube game changers ( Read more... )


CATEGORY: Packaging design BRAND: Quadpack group
Rianxeira´s award-winning transformation

Trends & design

Rianxeira´s award-winning transformation


Delamata Design recently received a 2019 Silver Pentaward for a major rebranding. The challenge for the agency was to achieve brand renewal without losing core brand identity. The appearance of the Italian actress Sophia Loren, in "La donna del fiume", was a starting point and a challenge for the designers. ( Read more... )


CATEGORY: Packaging design BRAND: Delamata Design
Restyling of the Xino-Xano range of Oriol Rossell wines

Trends & design

Restyling of the Xino-Xano range of Oriol Rossell wines


The Pagà Disseny studio (“disseny” means “design” in Catalan) is located in Vilafranca del Penedes (Barcelona), in the heart of one of the best known and appreciated wine regions. So, it was inevitable that the studio, created three decades ago by Pere Pagà, a self-confessed wine enthusiast, became specialized in branding and packaging for Spanish and international wine producers. ( Read more... )


CATEGORY: Packaging design BRAND: Pagà Disseny
A premium olive oil surges from the power of the four elements

Trends & design

A premium olive oil surges from the power of the four elements


The creative concept behind the “4E” Premium olive oil packaging design developed by the Al Margen Branding & Packaging studio is based on associating the four extra-gourmet virgin olive oils from the Oleum Hispania brand (Molino Virgen de Fatima) with the four classic elements of nature: water, earth, fire and air. ( Read more... )


CATEGORY: Packaging design BRAND: Al Margen Comunicación
´Who would ever expect to find a ham in there?´

Trends & design

´Who would ever expect to find a ham in there?´


Interview with the Morillas Brand Design team, winner of two Pentawards in 2019 ( Read more... )


CATEGORY: Packaging design BRAND: Morillas Branding Agency