TRENDS & DESIGN

The EVOO Decision: The Case of Quaryat Dillar

Trends & design

The EVOO Decision: The Case of Quaryat Dillar


When any given consumer, who could be any one of us, faces a store shelf in a supermarket, they receive a barrage of visual stimuli, colors and forms without apparent limit, with messages overflowing with creativity, creating an experience that can sometimes seem kaleidoscopic. This can also happen in specialized retailers. ( Read more... )


CATEGORY: strategies BRAND: Squembri
“Packaging plays a vital role in identifying and bringing to market new, more sustainable solutions”

Trends & design

“Packaging plays a vital role in identifying and bringing to market new, more sustainable solutions”


Interview with José Navarro and Michael Stephan, designers and partners at PackCo Brand & Packaging. ( Read more... )


CATEGORY: strategies BRAND: PackCo · Brand & Packaging
Packaging: the four keys to proper quality control

Trends & design

Packaging: the four keys to proper quality control


In the cosmetics and pharmaceutical industry, when we release a batch for sale on the market, we must ensure that it meets all our requirements. At that point we can say that the product is in compliance. But how can we be sure that it does indeed comply? ( Read more... )


CATEGORY: strategies BRAND: Lipotec
Cosmetic packaging: The eco-friendly trend prevails

Trends & design

Cosmetic packaging: The eco-friendly trend prevails


The cosmetics market has been in continuous change and growth since the end of the 19th century and the beginning of the 20th century, as can be seen from the wide range of products available to consumers. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Omnichannel marketing is not optional for retailers

Trends & design

Omnichannel marketing is not optional for retailers


Until a few years ago, whenever consumers wanted to buy a product, they went directly to the nearest store, and with the support of a clerk, they examined the different options and purchased the one that was most convincing in situ. ( Read more... )


CATEGORY: strategies
Are we going to leave our customers without their teddy bear?

Trends & design

Are we going to leave our customers without their teddy bear?


Monday morning, at any company in our country. The marketing department meets and someone says: "What can we do to make the client feel more attracted to our product? Haven't we already done that? Didn't we go over this last week?..." ( Read more... )


CATEGORY: strategies BRAND: Idei Consultores
The new retail: customise and multiply the value of your products

Trends & design

The new retail: customise and multiply the value of your products


How did a brand that started making music devices come to offer customisation solutions in a store environment? We spoke with Marc Codesal, Business Development Manager of the UV digital printing division of Roland DG Iberia S.L., about the experience of the Japanese brand in the retail environment and how customisation can increase the perception and value that the final customer has of a product. ( Read more... )


CATEGORY: strategies BRAND: Graphispag
The ´figital´ experience: the physical and digital worlds, fused into one

Trends & design

The ´figital´ experience: the physical and digital worlds, fused into one


In the midst of this digital era, it is not strange to acquire all kinds of products over the internet. However, a portion of users misses personal interaction, so, even if they examine the products online, they wish to close the purchase in their habitual retail outlet. ( Read more... )


CATEGORY: strategies
How to connect with the new generations of consumers

Trends & design

How to connect with the new generations of consumers


(Or how to make packaging attractive for generations X, Y and Z) ( Read more... )


CATEGORY: strategies BRAND: Aktiva Disseny
The importance of the retail marketing strategy in sales

Trends & design

The importance of the retail marketing strategy in sales


A sale does not only consist in the purchase of a product. It is something more. Behind this act, there is a strategy that involves many factors, from a propitious physical space to brand faithfulness and recognition. While it may be true that the client can only see a part of the action, the reality is that behind all this there is a process called retail marketing. ( Read more... )


CATEGORY: strategies