TRENDS & DESIGN

Where are the growth opportunities for flexible packaging?

Trends & design

Where are the growth opportunities for flexible packaging?


New plastic technologies and development of alternative bioplastic solutions augment market growth, finds Frost & Sullivan. ( Read more... )


CATEGORY: strategies BRAND: Frost & Sullivan
Bottled up frustration for PET

Trends & design

Bottled up frustration for PET


One of the effects of the coronavirus pandemic is that consumer behaviour in terms of buying and consuming goods has changed in line with restricted supplies and access to retail sites.  ( Read more... )


CATEGORY: strategies
Packaging management

Trends & design

Packaging management


Packaging has evolved from a purely operational function that must be properly adjusted and optimized, to also incorporate a strategic function that allows a clear differentiation not only at the point of sale, but also in alignment with the environmental and legislative objectives of the company. The packaging area is therefore understood as a strategic and multidisciplinary area that must coordinate projects with diverse functional and operational areas. ( Read more... )


CATEGORY: strategies BRAND: ITENE
“Packaging, the First Impression on Your Consumer”

Trends & design

“Packaging, the First Impression on Your Consumer”


Packaging should be like the cover of a book: informative, suggestive and enticing. It creates the first impression that the consumer perceives when deciding whether to buy a product at the point of sale. Although the actual product is on the inside, the design of external packaging can completely determine its sales performance, as it distills and shapes marketing strategy and therefore the image and branding of the brand. ( Read more... )


CATEGORY: strategies BRAND: Mediactiu
Packaging: interface to the digital world

Trends & design

Packaging: interface to the digital world


In addition to the opportunities for digital communications in e-commerce, businesses are making increasing use of digital technologies in shop-based retail. Packaging is an essential interface. ( Read more... )


CATEGORY: strategies BRAND: FachPack
Packaging in an e-commerce world

Trends & design

Packaging in an e-commerce world


“Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.” ( Read more... )


CATEGORY: strategies BRAND: drupa
Why the packaging sector will be attractive for M&A in 2020

Trends & design

Why the packaging sector will be attractive for M&A in 2020


Between 2014 and 2019 there have been 52 acquisitions of Spanish packaging companies, a clear sign that the sector is going through a consolidation process in a trend that will continue in the following months. ( Read more... )


CATEGORY: strategies BRAND: Livingstone
E-commerce and Amazon FFP

Trends & design

E-commerce and Amazon FFP


E-commerce has gone from being a future trend to a reality that keeps growing. In Spain, e-commerce turnover has had an inter-annual growth of 28.6% in the second quarter of 2019, reaching 11,999 million euros, according to the latest data from the National Commission for Markets and Competition (CNMC), which represents a revolution in the world of packaging, which seeks to adapt to the new demands of this distribution channel. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Packaging for all the senses

Trends & design

Packaging for all the senses


Marketing experts have long made use of insights from psychologists to draw conclusions about consumer purchasing habits. As the first point of contact between customer and product, packaging has a crucial part to play. ( Read more... )


CATEGORY: strategies
New Infopack Issue available

Trends & design

New Infopack Issue available


You can check our latest online number. Do not miss it! ( Read more... )


CATEGORY: strategies BRAND: Infopack Magazine