TRENDS & DESIGN

Excellent conditions for successful Easter business

Trends & design

Excellent conditions for successful Easter business


Confectionery manufacturers with a seasonal assortment such those offered Easter or Christmas are dependent on a packaging machine that can pack large quantities of different products reliably and in a variety of ways. ( Read more... )


CATEGORY: strategies BRAND: Theegarten-Pactec
Amazon´s influence on the e-commerce market

Trends & design

Amazon´s influence on the e-commerce market


Today, Internet shopping is growing year by year. This is hardly new to anyone. But, according to eMarketer, in February 2018, not only is the percentage of sales through the e-commerce channel higher than the total global trade each year (about 10.2% of the total in 2017), but in the coming years the rate of growth in this channel will increase at a faster rate than the usual physical trade. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Cosmetics: the packaging of the future

Trends & design

Cosmetics: the packaging of the future


In the cosmetics sector, the aesthetics of the product is decisive for the consumer to carry out the purchase action. The ideal packaging must be eye-catching. For this to take place, it must transmit the image of the brand, attract customers and act as a differentiation tool. ( Read more... )


CATEGORY: strategies BRAND: ITENE
´Small wine producers take more risks in their designs than larger producers”

Trends & design

´Small wine producers take more risks in their designs than larger producers”


Interview with Pere Pagà, managing Director of Pagà Disseny. ( Read more... )


CATEGORY: strategies BRAND: Pagà Disseny
How do I choose the best packaging for my product?

Trends & design

How do I choose the best packaging for my product?


10 key steps you must follow to avoid mistakes ( Read more... )


CATEGORY: strategies BRAND: ITENE
From CSR to the Relevance of the Brand: looking beyond the consumer

Trends & design

From CSR to the Relevance of the Brand: looking beyond the consumer


Is donating part of the company’s profits to a worthy cause a CSR measure? Formally, it would seem so. But the real question should be: is it enough? I mean, as the consumer sees it. ( Read more... )


CATEGORY: strategies BRAND: ZeKoGram Innova