TRENDS & DESIGN

Cosmetics: the packaging of the future

Trends & design

Cosmetics: the packaging of the future


In the cosmetics sector, the aesthetics of the product is decisive for the consumer to carry out the purchase action. The ideal packaging must be eye-catching. For this to take place, it must transmit the image of the brand, attract customers and act as a differentiation tool. ( Read more... )


CATEGORY: strategies BRAND: ITENE
´Small wine producers take more risks in their designs than larger producers”

Trends & design

´Small wine producers take more risks in their designs than larger producers”


Interview with Pere Pagà, managing Director of Pagà Disseny. ( Read more... )


CATEGORY: strategies BRAND: Pagà Disseny
How do I choose the best packaging for my product?

Trends & design

How do I choose the best packaging for my product?


10 key steps you must follow to avoid mistakes ( Read more... )


CATEGORY: strategies BRAND: ITENE
From CSR to the Relevance of the Brand: looking beyond the consumer

Trends & design

From CSR to the Relevance of the Brand: looking beyond the consumer


Is donating part of the company’s profits to a worthy cause a CSR measure? Formally, it would seem so. But the real question should be: is it enough? I mean, as the consumer sees it. ( Read more... )


CATEGORY: strategies BRAND: ZeKoGram Innova