TRENDS & DESIGN

How to connect with the new generations of consumers

Trends & design

How to connect with the new generations of consumers


(Or how to make packaging attractive for generations X, Y and Z) ( Read more... )


CATEGORY: strategies BRAND: Aktiva Disseny
The importance of the retail marketing strategy in sales

Trends & design

The importance of the retail marketing strategy in sales


A sale does not only consist in the purchase of a product. It is something more. Behind this act, there is a strategy that involves many factors, from a propitious physical space to brand faithfulness and recognition. While it may be true that the client can only see a part of the action, the reality is that behind all this there is a process called retail marketing. ( Read more... )


CATEGORY: strategies
Which closure is the most adequate to our product?

Trends & design

Which closure is the most adequate to our product?


Closure systems are the final component of the packing process, and there is no doubt caps and lids represent one of the most important parts to ensure product’s integrity. In other words, a key component in order to achieve reaching the final consumer keeping products’ original quality conditions. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Keep it simple, stupid

Trends & design

Keep it simple, stupid


Technology, digital, fast fashion, low cost, e-commerce, 4.0 industry, full service, on time, in full, quality, resilience, lean management… these words hammer on the mind of all business people as if the whistle blew to mark the start of a race, and it often involves acrobatics as well. ( Read more... )


CATEGORY: strategies BRAND: Latuc
Packaging: added value in marketing strategies

Trends & design

Packaging: added value in marketing strategies


“The first impression is what counts”. The same thing happens with products as with people. And that is because packaging (the term we use to refer to containers, wrapping, packages and labels) is a definitive factor in the sale of a product. ( Read more... )


CATEGORY: strategies
Excellent conditions for successful Easter business

Trends & design

Excellent conditions for successful Easter business


Confectionery manufacturers with a seasonal assortment such those offered Easter or Christmas are dependent on a packaging machine that can pack large quantities of different products reliably and in a variety of ways. ( Read more... )


CATEGORY: strategies BRAND: Theegarten-Pactec
Amazon´s influence on the e-commerce market

Trends & design

Amazon´s influence on the e-commerce market


Today, Internet shopping is growing year by year. This is hardly new to anyone. But, according to eMarketer, in February 2018, not only is the percentage of sales through the e-commerce channel higher than the total global trade each year (about 10.2% of the total in 2017), but in the coming years the rate of growth in this channel will increase at a faster rate than the usual physical trade. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Cosmetics: the packaging of the future

Trends & design

Cosmetics: the packaging of the future


In the cosmetics sector, the aesthetics of the product is decisive for the consumer to carry out the purchase action. The ideal packaging must be eye-catching. For this to take place, it must transmit the image of the brand, attract customers and act as a differentiation tool. ( Read more... )


CATEGORY: strategies BRAND: ITENE
´Small wine producers take more risks in their designs than larger producers”

Trends & design

´Small wine producers take more risks in their designs than larger producers”


Interview with Pere Pagà, managing Director of Pagà Disseny. ( Read more... )


CATEGORY: strategies BRAND: Pagà Disseny
How do I choose the best packaging for my product?

Trends & design

How do I choose the best packaging for my product?


10 key steps you must follow to avoid mistakes ( Read more... )


CATEGORY: strategies BRAND: ITENE