MARKETS

Markets - Perfumery and Cosmetics

Refillable and reusable packaging: Trends to improve sustainability in cosmetics

The global beauty industry produces more than 120 billion units of packaging per year. This produces around 70% of the waste generated by the sector, as most of it is difficult to recycle due to the mixture of materials involved or the product residues left inside. ( Read more... )

CATEGORY: Perfumery and Cosmetics BRAND: ITENE

Markets - Branding & Design

HOPLITA WINES, the warrior-defender of the vineyards

The Hoplites were citizen-soldiers who protected the Greek polis against external threats. Far from having a warrior or military character, they exhibited a social behaviour, they were the defenders of the values and culture of the cities. ( Read more... )

CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On

Markets - Perfumery and Cosmetics

The new face of luxury: Smart, sustainable, and story-driven

Amy Nelson-Bennett, CEO of Positive Luxury and speaker at the recent London Packaging Week 2025 trade show, analyzed how the packaging industry must evolve to meet the changing expectations of modern luxury consumers – and why that shift presents an opportunity, not a compromise. ( Read more... )

CATEGORY: Perfumery and Cosmetics BRAND: Easyfairs

Markets - Perfumery and Cosmetics

100 Years of the Blue Nivea Tin

It’s round, blue, simple – and world-famous: the Nivea tin. For 100 years, it has accompanied generations through everyday life — waiting in bathroom cabinets next to toothbrushes and shower gel, tucked into handbags and backpacks, always there at home or on the go as a familiar skin care companion. ( Read more... )

CATEGORY: Perfumery and Cosmetics BRAND: interpack

Markets - Branding & Design

Harnessing magic and logic to transform packaging experiences

Claire Hoe and Andy Johnson from Sun Branding revealed in their session “Emotion through packaging: Designing trends driving connection,” held as part of the recent London Packaging Week, how the fusion of magic and logic is redefining packaging to create authentic and emotional connections with consumers. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Circular Economy

Recyclable single-material packaging: The key to more sustainable and efficient packaging

The packaging industry is undergoing a complete transformation. Regulation (EU) 2024/1781 of the European Parliament and of the Council on packaging and packaging waste (PPWR) represents a turning point in the way packaging is conceived, designed, and managed ( Read more... )

CATEGORY: Circular Economy BRAND: ITENE

Markets - Branding & Design

The new language of sustainable beauty packaging

Kim Ridgway of Trinny London shares her insights on sustainable innovation and cross-industry inspiration, featured at London Packaging Week 2025, where the future of beauty packaging takes centre stage. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Circular Economy

Certified Compostability: A Sustainability Guarantee for New Materials

In the current context of the transition toward a circular economy, certified compostability has become a key criterion for validating the sustainability of new materials, especially in the packaging sector. ( Read more... )

CATEGORY: Circular Economy BRAND: ITENE

Markets - Beverage

Message in a Bottle: Frugalpac Analyzes Upcoming Packaging Trends for Wine and Spirits

Since launching in 2020, Frugalpac’s innovation has disrupted wine shelves across the world, from independent stores to supermarket giants. Five years on, Ciaran Dickson, Commercial Manager Machine Systems at Frugalpac discusses the wine and spirits landscape. ( Read more... )

CATEGORY: Beverage BRAND: London Packaging Week

Markets - Branding & Design

Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs

Packaging innovation has long been a magnet for bold ideas. At its best, it’s brilliant: grabbing attention, opening minds, and setting new creative benchmarks. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week