TRENDS & DESIGN

Trends & design

Minimalist and sensory packaging for a century-old soap

When the stars align, an ideal client is added to the desired project and designing it is a real pleasure. This is what happened in this project for the collection of cosmetic and ecological soaps Essabó by Jabones Beltrán. A project full of details: packaging design, logo redesign, art direction, graphic design and exhibitor design. ( Read more... )

CATEGORY: Packaging design BRAND: Ciclus

Trends & design

Pujolasos launches “Woodle”, the first wooden cap with disposable plastic inner for recycling

“Woodle” is an innovation recently patented by Pujolasos (Sant Pere de Torelló, Barcelona), which responds to the unstoppable demand of the perfumery and cosmetics market: to offer a sustainable cap, free of glue and with a disposable plastic inner to be recycled. ( Read more... )

CATEGORY: Packaging design BRAND: Pujolasos

Trends & design

Eco-design, a booming tool

The optimisation and improvement of packaging tends, in a generalised way, towards the implementation of eco-design measures. Eco-design can be understood as a tool that allows companies not only to reduce the environmental impact derived from the packaging system or the reduction of raw materials involved in the manufacturing process, but also to save costs, comply with current legislation, differentiate themselves from the competition or improve their brand image, among others. Marta Garrido Many sectors are influenced by this trend of eco-design, incorporating measures to reduce or eliminate certain materials such as plastics, seeking more sustainable alternatives and new solutions, motivated by market demands and users who now opt for more eco-friendly products. During 2019, 3,653 eco-design measures developed by Ecoembes in collaboration with more than 2,100 companies were implemented, achieving savings of more than 25,200 tons of raw materials during the packaging design process (phase in which it is estimated that 80% of the environmental impact is produced)... READING MORE AT https://www.infopack.es/revista/271/#page/82 ( Read more... )

CATEGORY: Packaging design BRAND: ECOEMBES

Trends & design

“El Adivino”: An All-Encompassing Sensory Experience

Although the world of wine may be a traditional industry, the rapid and continuous changes which we are undergoing as a society forces wineries to be engaged in the constant development of new techniques, both in wine production and in the way it is displayed. ( Read more... )

CATEGORY: Packaging design BRAND: Grantipo

Trends & design

Where are the growth opportunities for flexible packaging?

New plastic technologies and development of alternative bioplastic solutions augment market growth, finds Frost & Sullivan. ( Read more... )

CATEGORY: strategies BRAND: Frost & Sullivan

Trends & design

Bottled up frustration for PET

One of the effects of the coronavirus pandemic is that consumer behaviour in terms of buying and consuming goods has changed in line with restricted supplies and access to retail sites. ( Read more... )

CATEGORY: strategies

Trends & design

Classy and clean, the new fragrance trend

Quadpack’s fragrance pack Gemel is the perfect option for scented hand sanitisers. ( Read more... )

CATEGORY: Innovations BRAND: Quadpack group

Trends & design

Distilled by the Sea, packed by Crown

Fishers Gin launches gifting tin that reflects the brand’s coastline personality and premium taste. ( Read more... )

CATEGORY: Packaging design BRAND: Crown Cork

Trends & design

Packaging management

Packaging has evolved from a purely operational function that must be properly adjusted and optimized, to also incorporate a strategic function that allows a clear differentiation not only at the point of sale, but also in alignment with the environmental and legislative objectives of the company. The packaging area is therefore understood as a strategic and multidisciplinary area that must coordinate projects with diverse functional and operational areas. ( Read more... )

CATEGORY: strategies BRAND: ITENE

Trends & design

Sweet temptation: Confectionery and Baked Goods Packaging

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). ( Read more... )

CATEGORY: Packaging design BRAND: interpack