TRENDS & DESIGN

Well packaged is half sold

Trends & design

Well packaged is half sold


For powerful marketing that actively boosts sales and elevates consumer appeal, more and more manufacturers are developing packaging designs which interact with all senses of their targeted audience ( Read more... )


CATEGORY: strategies BRAND: SAPPI
Could Seaweed be used as an alternative fibre source for paper and packaging?

Trends & design

Could Seaweed be used as an alternative fibre source for paper and packaging?


DS Smith is exploring how seaweed fibres can be used as a raw material in paper and packaging products amid increasing demand for sustainable goods from customers and consumers alike ( Read more... )


CATEGORY: Innovations BRAND: DS Smith
Toly and Sulapac Form Alliance for Sustainable Innovation

Trends & design

Toly and Sulapac Form Alliance for Sustainable Innovation


Toly and Sulapac have announced that they have entered into a business partnership to be able to offer unique and disruptive solutions to accelerate growth in today's eco-centric, beauty world.   ( Read more... )


CATEGORY: Innovations BRAND: Sulapac
Digital technology and sustainable solutions: That’s how you reach generation YZ

Trends & design

Digital technology and sustainable solutions: That’s how you reach generation YZ


As consumers and future employees, generations Y and Z are the target of marketing and recruiting initiatives by the packaging sector. But where and how do you reach out to this generation? ( Read more... )


CATEGORY: strategies BRAND: FachPack
Packaging of cleaning and personal hygiene products

Trends & design

Packaging of cleaning and personal hygiene products


The FMCG packaging industry has been greatly affected by the coronavirus pandemic (COVID-19), and new consumer habits have emerged, especially in cleaning and personal hygiene products. ( Read more... )


CATEGORY: strategies BRAND: ITENE
“We create labels that reflect our passion and the personality of our wines”

Trends & design

“We create labels that reflect our passion and the personality of our wines”


Interview with José Moro, president of Bodegas Emilio Moro and Bodegas Cepa 21   ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Bodegas Emilio Moro
Fresh and Colourful Design for Young and Easy to Drink Wines

Trends & design

Fresh and Colourful Design for Young and Easy to Drink Wines


The wine label for Brezos del Valle Blush Rosado, designed by Neil Cutler, was recently chosen among the winners of the Rose Wine Challenge, organized by global adhesive paper company Fedrigoni ( Read more... )


CATEGORY: Packaging design
Fernández de Piérola, aunthenticity and sustainability in a bottle

Trends & design

Fernández de Piérola, aunthenticity and sustainability in a bottle


Fernández de Piérola is a winery with a very recognisable and distinctive image in the national market. When it comes to introducing a new range of wines on the American market, the aim is to reinforce the winery’s family character and its commitment to sustainability. ( Read more... )


CATEGORY: Packaging design BRAND: The show must go on
'A good design is not incompatible with a good technical solution'

Trends & design

'A good design is not incompatible with a good technical solution'


Interview with Luis Cosías, commercial and marketing director of Grupo Juvasa - Avanza Packaging ( Read more... )


CATEGORY: Packaging design BRAND: Avanza Packaging
Current trends in sustainable packaging for cosmetics and perfumes

Trends & design

Current trends in sustainable packaging for cosmetics and perfumes


Sustainability is here to stay. It is a reality that is already part of the conversations and messages that impact us every day. ( Read more... )


CATEGORY: strategies BRAND: ITENE