Trends & design

´Perfectionist´: creativity is always etched in memory

Perfectionist is one of the great wines from Davide, a Galician winery of the DO. Rías Baixas, captained by David Acha and his winemaker Pablo Estévez, the best in Spain in 2019. ( Read more... )

CATEGORY: Packaging design BRAND: Roberto Núñez

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Trends & design

Packaging in an e-commerce world

“Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.” ( Read more... )

CATEGORY: strategies BRAND: drupa

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Trends & design

Why the packaging sector will be attractive for M&A in 2020

Between 2014 and 2019 there have been 52 acquisitions of Spanish packaging companies, a clear sign that the sector is going through a consolidation process in a trend that will continue in the following months. ( Read more... )

CATEGORY: strategies BRAND: Livingstone

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Trends & design

E-commerce and Amazon FFP

E-commerce has gone from being a future trend to a reality that keeps growing. In Spain, e-commerce turnover has had an inter-annual growth of 28.6% in the second quarter of 2019, reaching 11,999 million euros, according to the latest data from the National Commission for Markets and Competition (CNMC), which represents a revolution in the world of packaging, which seeks to adapt to the new demands of this distribution channel. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Packaging for all the senses

Marketing experts have long made use of insights from psychologists to draw conclusions about consumer purchasing habits. As the first point of contact between customer and product, packaging has a crucial part to play. ( Read more... )

CATEGORY: strategies

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Trends & design

“Our duty as a company is to continue to stress sustainable behavior”

Interview with Antonio Machín, Head of Packaging of Laundry & Home Care of Henkel Ibérica ( Read more... )

CATEGORY: Interviews with consumer brands BRAND: Henkel

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Trends & design

When the consumer experience starts in packaging

It is no secret that in an oversaturated environment of rich stimuli such as that of today, it is becoming increasingly difficult to capture the attention of the potential customer. This is why the work of Enpedra Estudio consistently seeks alternatives that can reconcile the demanding exigencies of the market with the uniqueness of each product and the specific traits of each industry player. ( Read more... )

CATEGORY: Packaging design BRAND: Enpedra Wine Design Studio

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Actuality packaging

Interpack 2020: window to innovation

Messe Düsseldorf, organizer of the Interpack show, recently convened in Madrid all technical and specialist media in the sector of packaging, bottling, cardboard and its graphics to the presentation of Interpack 2020, the most important specialized international fair in the world of packaging and of the process industry, which this year is celebrated on May 7 to 13. ( Read more... )

CATEGORY: Fairs, events BRAND: interpack

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Markets & packaging

Bioplastics biodegradable in water in less than 2 months

The three degrees of Okean are made of 100% renewable raw material . The innovative formulation of these new bioplastics offers an alternative to traditional 
plastic items that are in risk of ending up in rivers. ( Read more... )

CATEGORY: Sustainability and environment BRAND: Kompuestos

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Actuality packaging

Confectionery and baked goods packaging: sweet temptation

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). Almost no other industry benefits as strongly from seasonal trade, which depends considerably on packaging. ( Read more... )

CATEGORY: Fairs, events BRAND: interpack

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