INFOPACK NEWS _ 08/08/2022

Events - Fairs

ProSweets Cologne 2020: Packing for sweets and snacks

What demands does the packing of sweets and snacks have to satisfy in the year 2020 and beyond? ProSweets Cologne, which is being staged from 2 to 5 February 2020, will provide answers to these questions. ( Read more... )

CATEGORY: Fairs BRAND: ProSweets

Markets - Branding & Design

Restyling of the Xino-Xano range of Oriol Rossell wines

The Pagà Disseny studio (“disseny” means “design” in Catalan) is located in Vilafranca del Penedes (Barcelona), in the heart of one of the best known and appreciated wine regions. So, it was inevitable that the studio, created three decades ago by Pere Pagà, a self-confessed wine enthusiast, became specialized in branding and packaging for Spanish and international wine producers. ( Read more... )

CATEGORY: Branding & Design BRAND: Pagà Disseny

News - Cover

´Our remarkable and easy-to-spot labels perfectly reflect the wine they adorn´

Interview with Elena Larrea, Marketing Director of Grupo Faustino ( Read more... )

CATEGORY: Cover BRAND: Grupo Faustino

Events - Fairs

Hispack 2021: new sectoring for a better visiting experience

Hispack 2021 is expected to bring together nearly a thousand direct exhibitors and the representation of more than 1,800 brands, representing an increase by 18% in company participation compared to 2018. The trade fair is planning to occupy a net surface area of more than 42,000m2 in halls 1, 2, 3 and 4 of the Gran Via venue and grow by 12% in terms of visitors. ( Read more... )

CATEGORY: Fairs BRAND: Hispack

Markets - Circular Economy

Trends in cosmetic packaging, by Mixer & Pack

Mixer & Pack understands that the design and development of packaging in perfumery and cosmetics plays a vital role when it comes to effective communication between the brand and its end consumer. ( Read more... )

CATEGORY: Circular Economy BRAND: Mixer & Pack

News - Cover

“Our designs are simple and straightforward because we appeal to the modern family in tune with the times”

Interview with Rafael Juan, CEO of Vicky Foods ( Read more... )

CATEGORY: Cover BRAND: Vicky Foods

Markets - Circular Economy

Trade marketing support for retail strategy

Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )

CATEGORY: Circular Economy

Events - Awards

A full house for Spanish entrants at the WorldStar Awards, the most important packaging competition in the world

Spanish entrants compete for this international awards thanks to winning Liderpack Awards. ( Read more... )

CATEGORY: Awards BRAND: Hispack

Markets - Branding & Design

A premium olive oil surges from the power of the four elements

The creative concept behind the “4E” Premium olive oil packaging design developed by the Al Margen Branding & Packaging studio is based on associating the four extra-gourmet virgin olive oils from the Oleum Hispania brand (Molino Virgen de Fatima) with the four classic elements of nature: water, earth, fire and air. ( Read more... )

CATEGORY: Branding & Design BRAND: Al Margen Comunicación

Markets - Branding & Design

´Who would ever expect to find a ham in there?´

Interview with the Morillas Brand Design team, winner of two Pentawards in 2019 ( Read more... )

CATEGORY: Branding & Design BRAND: Morillas Branding Agency