INFOPACK NEWS _ 30/05/2024

Esko launches essential Toolkit for retailers in response to latest consumer trends

News - general

Esko launches essential Toolkit for retailers in response to latest consumer trends


Esko has announced it is responding to the latest retailing trends by launching the ‘Essential Toolkit for Retailers: from Consumer Insights to Product Launches’, a free online resource that outlines how retailers can improve packaging and marketing asset management to target consumers through an integrated omnichannel marketing strategy. ( Read more... )


CATEGORY: general BRAND: Esko
MAAR fragrances, a natural, vegan and sustainable perfumery Brand

News - Perfumery / Cosmetics & Home Care

MAAR fragrances, a natural, vegan and sustainable perfumery Brand


Pujolasos, faithful to the natural and sustainable packaging that it manufactures, has been able to collaborate with this promising project, manufacturing the sustainable wooden cap for this vegan fragrance. ( Read more... )


CATEGORY: Perfumery / Cosmetics & Home Care BRAND: Pujolasos
Outside, less is more and inside, more is better!

Markets - Circular Economy

Outside, less is more and inside, more is better!


There are several reasons why it has been concluded that the expression 'less is more' is trendy and ‘Premium’. One of the reasons could be the information overload we experience with the Internet, which makes us value simple things more, or perhaps a longer-lived population has access to new technologies but also requires clarity in communication and packaging ( Read more... )


CATEGORY: Circular Economy
Huesitos: the revival of a favourite brand

Markets - Branding & Design

Huesitos: the revival of a favourite brand


How do you update a brand already perceived as endearing, jovial, positive and capable of spreading joy, and why do so? After 44 years on the market, and part of the Chocolates Valor portfolio since 2013, Huesitos has managed to establish itself in the minds of consumers and become an authentic favourite brand. ( Read more... )


CATEGORY: Branding & Design BRAND: Brandsummit
Demand for packaging sustains Q2 aluminium foil deliveries during pandemic

News - Packaging materials

Demand for packaging sustains Q2 aluminium foil deliveries during pandemic


Aluminium foil deliveries inside Europe stayed relatively strong in 2020 thanks to more demand for some gauges used in packaging application, during the current pandemic. ( Read more... )


CATEGORY: Packaging materials
Living and eating well, with canned products

News - Packaging materials

Living and eating well, with canned products


Steel cans revolutionised food packaging when they were created more than 200 years ago. ( Read more... )


CATEGORY: Packaging materials BRAND: APEAL
Xeikon introduces 7 colour label press

Innovation - packaging systems

Xeikon introduces 7 colour label press


Xeikon has announced the addition of a high-end label press to its Panther portfolio to meet a need in the market and extend the company’s comprehensive offering, broadening the application reach. ( Read more... )


CATEGORY: packaging systems BRAND: Xeikon
Multivac launches new series of BASELINE direct web printers for thermoforming packaging machines

Innovation - packaging systems

Multivac launches new series of BASELINE direct web printers for thermoforming packaging machines


In the second half of 2020 MULTIVAC has launched a new series of BASELINE direct web printers for thermoforming packaging machines in the lower and medium output range. ( Read more... )


CATEGORY: packaging systems BRAND: Multivac
Consumer perception in times of Covid

Markets - Circular Economy

Consumer perception in times of Covid


From the moment we wake up until we go to bed we are constantly bombarded by advertisements of all kinds: on TV, on social networks, on the road...  ( Read more... )


CATEGORY: Circular Economy BRAND: ITENE
The second life of a packaging

Innovation - packaging systems

The second life of a packaging


The Korean artist and designer, Hoyoung Joo, reused the packaging that came to him from an order, converting it, adapting its different pieces, into a comfortable and simple seat. ( Read more... )


CATEGORY: packaging systems