News - Branding & Design

Iconic ‘Share a Coke’ is Back for a New Generation

In 2011, Coca‑Cola Australia launched what became an iconic marketing campaign. Share a Coke made an impact on a global scale with a simple creative idea – turning Coca‑Cola bottles and cans into personalized keepsakes by swapping out the logo with popular first names – that encouraged fans to connect and make memories with friends and loved ones. ( Read more... )

CATEGORY: Branding & Design BRAND: Coca-Cola

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