INFOPACK NEWS _ 12/11/2025

Events - Fairs

London Packaging Week, una celebración del poder del envase

After an action-packed opening day of the 15th London Packaging Week, the doors of the Excel opened again for a second day of insights, innovation, and a full agenda of events. As the final day of 2025’s showcase, the exhibition hall was once again buzzing with energy as thousands of visitors, exhibitors, brands, and speakers made their way around the event. ( Read more... )

CATEGORY: Fairs BRAND: London Packaging Week

Markets - Branding & Design

Harnessing magic and logic to transform packaging experiences

Claire Hoe and Andy Johnson from Sun Branding revealed in their session “Emotion through packaging: Designing trends driving connection,” held as part of the recent London Packaging Week, how the fusion of magic and logic is redefining packaging to create authentic and emotional connections with consumers. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Beverage

Message in a Bottle: Frugalpac Analyzes Upcoming Packaging Trends for Wine and Spirits

Since launching in 2020, Frugalpac’s innovation has disrupted wine shelves across the world, from independent stores to supermarket giants. Five years on, Ciaran Dickson, Commercial Manager Machine Systems at Frugalpac discusses the wine and spirits landscape. ( Read more... )

CATEGORY: Beverage BRAND: London Packaging Week

News - Branding & Design

Embellish, embolden, excite

When consumers can physically interact with a product’s packaging and feel its texture, weight, finish, and shape, it creates a deeper emotional response, a stronger sensory connection, and promotes long-lasting engagement. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Branding & Design

Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs

Packaging innovation has long been a magnet for bold ideas. At its best, it’s brilliant: grabbing attention, opening minds, and setting new creative benchmarks. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

News - general

Packaging’s new imperative: Innovation meets sustainability

With over 20 years of experience at brands like Nestlé and the Kellogg Company, Michael Carroll shares how innovation, sustainability, and data-driven decisions are shaping the future of packaging at the London Packaging Week Innovation Awards. ( Read more... )

CATEGORY: general BRAND: London Packaging Week

Markets - Circular Economy

Arno Melchior on the packaging blind spot that’s costing brands money

We hear from retired Reckitt packaging director Arno Melchior on why digitalisation is the key to surviving the next wave of EPR regulation. ( Read more... )

CATEGORY: Circular Economy BRAND: London Packaging Week

Events - Fairs

London Packaging Week to spotlight the future of packaging as Innovation Awards 2025 open

After a stunning first showing in 2024, the annual awards return for a second year, aiming to highlight the most exciting innovations and brightest talents in the packaging industry. ( Read more... )

CATEGORY: Fairs BRAND: London Packaging Week

News - Branding & Design

The future of nostalgia in packaging

So much of the packaging industry is focused on the future. But let’s not forget how powerful the past can be. Combining the benefits of both is part of the magic of packaging ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Branding & Design

The psychology of packaging: How luxury brands captivate consumers

Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week