INFOPACK NEWS _ 20/09/2020

“Packaging, the First Impression on Your Consumer”

Trends & design

“Packaging, the First Impression on Your Consumer”


Packaging should be like the cover of a book: informative, suggestive and enticing. It creates the first impression that the consumer perceives when deciding whether to buy a product at the point of sale. Although the actual product is on the inside, the design of external packaging can completely determine its sales performance, as it distills and shapes marketing strategy and therefore the image and branding of the brand. ( Read more... )


CATEGORY: strategies BRAND: Mediactiu