Markets - Branding & Design

The captivating design of fine spirits bottles

London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

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Markets - Branding & Design

How can packaging combat organised crime?

What can packaging hope to achieve in the fight against organised crime? The answer is: more than you might think, according to Andrew Masterson, Detective Inspector at PIPCU. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

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Markets - Branding & Design

Creating a ‘green by default’ agenda for packaging

How long does it take for something groundbreaking to become business-as-usual? At what point do those nice-to-haves become the norm? How exactly does it happen? And, perhaps most importantly of all, how do you keep progressing after what was once exceptional becomes the default? ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

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Markets - Branding & Design

Good design is inclusive design

From boxes mummified with tape, to tightly locked blisterpacks, most people have had experience with difficult to open packaging. But to a significant proportion of the population, these designs can go from a minor annoyance to something that renders packaging completely inaccessible. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

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