Markets - Branding & Design

How to design your sustainable shelf-ready packaging (SRP)

Shelf Ready Packaging (SRP) is a type of secondary packaging, which groups several primary packaging and is prepared to be placed directly on the supermarket display. With this type of packaging, it is possible to minimise the handling of the product during the distribution cycle from the manufacture of the product until it reaches the end customer. ( Read more... )

CATEGORY: Branding & Design BRAND: ITENE

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Markets - Branding & Design

How to design SUSTAINABLE PREMIUM packaging?

The development of optimised packaging is strategic for the marketing of all products. A proper design optimises the packaging-to-product ratio, reduces costs, reduces environmental impact and therefore increases the competitiveness of the company ( Read more... )

CATEGORY: Branding & Design BRAND: ITENE

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Markets - Branding & Design

How to develop inclusive pharmaceutical packaging?

Design aspects that make life a little bit easier: In the global and interconnected world where we live in, the first basic rule is to design so that as many people as possible buy it, find it attractive and can use it ( Read more... )

CATEGORY: Branding & Design BRAND: ITENE

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Markets - Branding & Design

Packaging as a silent seller

It is a fact that the consumer habits and priorities of users have changed after the pandemic, consumers have become price-sensitive and are more sympathetic to brands that convey a sense of security, feeling more inclined to buy products related to ideals of nature, sustainability, health, hygiene or family. ( Read more... )

CATEGORY: Branding & Design BRAND: ITENE

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