Trends & design

Packaging management, the discipline that provides a comprehensive response to the needs of industry

The packaging value chain faces important future challenges that require a comprehensive and multidisciplinary approach in areas related to marketing, technological innovation and sustainability ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Life extension technologies

Packaging plays a critical role in the food supply chain ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Consumer perception in times of Covid

From the moment we wake up until we go to bed we are constantly bombarded by advertisements of all kinds: on TV, on social networks, on the road...  ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Smell: the new ally of packaging

Sensory study of the effect of an aroma-releasing package on a packaged cosmetic product and a microwaveable food. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Packaging management

Packaging has evolved from a purely operational function that must be properly adjusted and optimized, to also incorporate a strategic function that allows a clear differentiation not only at the point of sale, but also in alignment with the environmental and legislative objectives of the company. The packaging area is therefore understood as a strategic and multidisciplinary area that must coordinate projects with diverse functional and operational areas. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

E-commerce and Amazon FFP

E-commerce has gone from being a future trend to a reality that keeps growing. In Spain, e-commerce turnover has had an inter-annual growth of 28.6% in the second quarter of 2019, reaching 11,999 million euros, according to the latest data from the National Commission for Markets and Competition (CNMC), which represents a revolution in the world of packaging, which seeks to adapt to the new demands of this distribution channel. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Cosmetic packaging: The eco-friendly trend prevails

The cosmetics market has been in continuous change and growth since the end of the 19th century and the beginning of the 20th century, as can be seen from the wide range of products available to consumers. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Which closure is the most adequate to our product?

Closure systems are the final component of the packing process, and there is no doubt caps and lids represent one of the most important parts to ensure product’s integrity. In other words, a key component in order to achieve reaching the final consumer keeping products’ original quality conditions. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Amazon´s influence on the e-commerce market

Today, Internet shopping is growing year by year. This is hardly new to anyone. But, according to eMarketer, in February 2018, not only is the percentage of sales through the e-commerce channel higher than the total global trade each year (about 10.2% of the total in 2017), but in the coming years the rate of growth in this channel will increase at a faster rate than the usual physical trade. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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