Markets - Branding & Design

Harnessing magic and logic to transform packaging experiences

Claire Hoe and Andy Johnson from Sun Branding revealed in their session “Emotion through packaging: Designing trends driving connection,” held as part of the recent London Packaging Week, how the fusion of magic and logic is redefining packaging to create authentic and emotional connections with consumers. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

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Markets - Branding & Design

Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs

Packaging innovation has long been a magnet for bold ideas. At its best, it’s brilliant: grabbing attention, opening minds, and setting new creative benchmarks. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

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Markets - Branding & Design

The psychology of packaging: How luxury brands captivate consumers

Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

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