The emergence of COVID-19 has revolutionised the e-commerce market. After years of steady and sustained growth from 2013 to 2019, 2020 saw a break in this trend worldwide, from growing at a rate of 17% per year to 28% in 2020, in parallel to the decline in physical shop sales, reaching a value of 3,545,000 million euros globally.

Patricia Navarro Javierre and Ariana Gómez Tabanera – ITENE

 

In the future, this growth is expected to continue, as consumers will consolidate this change in consumption habits, prioritising online shopping for reasons that go beyond fear of contagion, such as convenience, ease of choice, comfort and price. The different production and distribution companies have had to adapt quickly to these new consumer trends by varying their marketing strategies towards omnichannel sales, thus accelerating the mass adoption of e-commerce in 5 years.

 

 

The existing infrastructure in the country facilitates both access to...READING MORE AT https://www.infopack.es/revista/296/index36.html