We welcome the holidays with a very varied issue, in which the Marqués del Atrio Group stands out (on the cover).

Eduardo Peña, its marketing director, reflects: “The label dresses our wines, which are the representation of the philosophy behind each brand and the essence of a territory. This outfit must be consistent with what each wine means, and conveying this is the challenge of any brand.”Don't stop reading it.

 

We also highlight ITENE's extensive coverage of the 24th IAPRI World Packaging Conference, held in Valencia, which included the world's leading experts in packaging and its entire value chain. Connected packaging, ecodesign, brand building through packaging, labels and much more make up the rest of our summer proposal.

 

READING MORE AT https://www.infopack.es/revista/315/