A sustainable future for packaging


CATEGORY: JAVIER ROMERO, editor of Infopack

It is obvious to everyone (except the flat-earthers) that climate change has been affecting us for a long time. In recent years, there has been a growing recognition of the importance of protecting the environment and adopting sustainable practices in all areas of life

Companies are no exception and, whether driven by administrations or by the final consumer, they are working hard to implement environmental measures in their daily operations. However, this process is not without its difficulties or challenges.

One of the main obstacles is the cost associated with the adoption of sustainable technologies and practices. These solutions often require significant investment in infrastructure, equipment and staff training. In addition, some executives may consider that the return on investment in sustainability is not immediate, which makes decision-making difficult.

Another challenge is the lack of clear, consistent environmental regulations. Businesses are often faced with a complex and constantly evolving legal and regulatory landscape, making long-term planning difficult. Regulatory uncertainty can create ambiguity and decrease willingness to invest in environmental measures.


Sustainability also implies, not only the adoption of practices that are respectful of the environment, but also efficient management of resources and the minimisation of waste. Companies are increasingly aware of the importance of integrating sustainability into their business strategy, and ambitious goals and objectives are being set for this.


In the medium term, companies are expected to continue to respond to increasing pressure from consumers, investors and governments to adopt more sustainable practices. Consumers are increasingly concerned about the environmental impact of the products they buy and are demanding transparency in the supply chain. Investors are increasingly considering environmental, social and governance (ESG) aspects when making investment decisions. Governments are also intensifying environmental regulations and introducing stricter standards.


In this context, the value chain of the packaging industry is responding to environmental challenges through innovation: developing new biodegradable and recyclable packaging materials; reducing the use of single-use plastic; and promoting the use of materials from renewable sources.


In addition, more sustainable labelling technologies are being implemented, such as the use of ecological inks and easily removable adhesive labels to facilitate the recycling of packaging. In addition, smart labels are being developed that enable better tracking and management of products, which can reduce waste and improve efficiency.


The conclusion that I draw from all this is clear: investing in sustainability is not only an obligation, but also an opportunity for innovation and growth in the sector. Packaging and label manufacturing companies are leading the way in terms of sustainable innovation; developing solutions that reduce environmental impact and promote a more circular economy.


Fco. Javier Romero

Editor Infopack Magazine


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