TRENDS & DESIGN


Altitude, “King of the Mountain” among AOVES

23/07/2020

CATEGORY: Packaging design BRAND: Al Margen Comunicación


“King of the Mountain”. Thusly could we define the concept behind every facet of Altitude, a Super Premium Extra Virgin Olive Oil (AOVE). Once Rincón de la Subbética had already achieved recognition as the best ecological olive oil in the world, the next question that Almazaras de la Subbética had to face was: How can we beat that?


Thus Altitude – Rincón de la Subbética was born, an exclusive limited edition of 1,500 bottles, numbered by hand, of organically produced extra virgin olive oil. Rincón de la Subbética is made only from select olive trees growing at an altitude of 1,000 meters or more and the oil is not subjected to any filtering process. Altitude is marketed exclusively at the beginning of the harvest using the first extra virgin olives of the season. It can be purchased retail directly at the mill or in the gourmet produce section of El Corte Inglés.

 

Creative Concept for Attitude

The first premise underpinning the development of the creative concept was... READING MORE AT https://www.infopack.es/revista/270/#page/15

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