Aptar Beauty won the 2024 Formes de Luxe Award in the Dispensing Category with a custom fragrance solution for Marc Jacobs’ Daisy Wild. The award-winning packaging included a snap-on, custom upper set combined with our high-performance VP4 fragrance pump and custom dip tube. The ceremony was held during the last Luxe Pack Monaco.

Global leader in dispensing systems Aptar Beauty has adapted its best-selling VP4 fragrance pump to support the new Eau de Parfum Daisy Wild, by Coty brand Marc Jacobs. It features a tailor-made, snap-on aluminum collar combined with our high-performing screw-on pump and dip tube that is customized to represent the green ‘stems’ of the flowers adorning the cap. Additionally, Daisy Wild boasts a custom neck finish that allows easy refilling and ensures an airtight closure.

 

A Custom Beauty Development

Aptar Beauty developed the two-part accessory to Marc Jacob’s specific requirements, at its Custom Beauty flagship in Oyonnax, France. The upper part comprises a custom collar, a custom plastic screw neck finish and an adapted VP4 pump. The stamped aluminum collar allows a perfect snap onto the bottle, while a custom gasket guarantees the airtightness of the product on the bottle neck. The bottom part of the accessory is a green plastic dip tube, designed to look like flower stems submerged in the fragrance.

 

High-Performance Spray in A Refillable Format

VP4 is Aptar Beauty’s best-selling fragrance pump, designed to be compatible with refills. The high-performance dispensing system boasts a gradual, linear actuation, to...READING MORE AT https://www.infopack.es/revista/319/index32.html